Wooing a NextGen workforce? Millennials, Gen-Z will turn down jobs missing these 3 elements
March 12, 2019 | Tommy Felts
Employment is always a give-and-take scenario, said Ross Quinn, but today’s complex NextGen workforce wants more than a paycheck for time spent on the clock.
Millennials and Gen-Z workers often won’t feel satisfied with a position or a potential job if they aren’t given significant freedom and trust in exchange for the skill sets and tools they bring to the table, said Quinn, business development associate at KC-based startup Super Dispatch.
“It does help having some sort of guidance or training to mesh with that,” he admitted. “We’re maybe like house cats. We’re like, ‘Pet me. Pet me. Pet me. Don’t pet me anymore!’ We’re complicated, but we can also survive on our own.”
Joining a Startland panel discussion on attracting the workforce of tomorrow, Quinn and his fellow panelists emphasized that young workers want to personally identify with an employer’s culture, mission and values.
“We’re looking for companies that do what they say they’re going to do, and really live that culture,” said Sydney Steehn, a University of Missouri-Kansas City Entrepreneurship and Innovation student.
Other core requirements: Opportunities for young workers to make a meaningful impact; company transparency; and a workplace environment that supports employees having a life outside the four walls of an office.
Keep reading below the photo and check out a full gallery from Innovation Exchange at the bottom of this story.

Innovation Exchange
William Dowdell, Hire KC, KC Social Innovation Center
Responding to Innovation Exchange panelists’ conversation about workplace deal-breakers, William Dowdell asked the audience to consider that not all employees have the luxury of turning down or quitting a job because of their satisfaction level.
If Dowdell — program director for Hire KC at KC Social Innovation Center — for example, walked away from his job, he said, he couldn’t just immediately find a new role that was comparable in pay or level of fulfillment.
And race plays a significant factor, he acknowledged.
“You are less likely to get a job as a person of color, compared to your white counterpart,” Dowdell said. “The discrepancy and disparity is huge.”
That satisfaction checklist is attainable, said George Khoukaz.
“I remember very well, on my first day at work — and even back when I first interviewed with the firm — I was told that I was encouraged to be entrepreneurial, to be creative, to try to think out of the box whenever I’m at the firm,” said Khoukaz, a corporate transactional attorney at Husch Blackwell, which sponsored the Innovation Exchange panel at nbkc bank. “In that sense, I was told, ‘You obviously have to do your job — there’s some certain minimum threshold that we need to abide by — but beyond that, whatever ideas you have in mind, we are willing to support you and we are willing to provide you the tools to put these ideas into practice.’”
“The idea behind this new perspective is that my professional career should not be limited to the amount of time I sit behind the desk cranking and billing those hours,” he continued. “But rather it’s in the service that I provide to my community; it’s in the connections I build within my community; and basically, at the end of the day, what do I contribute to the people around me beyond just regular, legal, billable work?”
Anything less can be a deal-breaker for some workers, the panelists suggested.
“The purpose of one’s career is not necessarily only limited to the amount of money you would make, or the position or the rank you make within a certain company, but rather the purpose you are getting out of this experience — whether you’re being fulfilled in what you’re doing,” said Khoukaz. “And I do agree — not necessarily only here in KC, but really anywhere — we see that younger people are much more mobile, they’re willing to move to new cities, change jobs, change careers, just in order to get to where they want to be. And I think that the employers are also having to adjust with these new demands from the employees: trying to be more flexible, stepping up to the desires of the employees.”
Companies hoping to woo NextGen workers — or a potential employee of any age — must identify candidates’ specific desires in order to make them feel welcome, said Neelima Parasker, president and CEO of SnapIT Solutions.
“When I hire somebody new, I make them sit down and the first question they ask is: ‘If there is no restriction of what you could do, what would dream job be?’” she said. “You would be surprised how hard some people have to think about that question. … And if their answer is beyond my organization’s current capabilities, I will start planning for it right now.”
Click here to read more about how SnapIT Solutions has approached the NextGen workforce.

Elizabeth Souder, Husch Blackwell
Innovation in hiring begins with a company rethinking its process from the ground up, added Elizabeth Souder, attorney and innovation strategist at Husch Blackwell.

William Dowdell, Hire KC, KC Social Innovation Center
“You have to have a culture that is open to the possibility that maybe the way you’ve been doing things is not the right way, and that it’s not a reason to continue doing it,” she said, noting the hope that each generation learns from each other.
While a lot is riding on the NextGen workforce, William Dowdell said, employers need to recognize it’s about more of a “millennial mindset” — not just a certain age group.
“The thinking is really concentrated on the chronological sort of classification of millennials, but it’s also ushered in a new way of doing business, a new way of respecting that employee as a valuable input,” said Dowdell, program director for Hire KC at KC Social Innovation Center. “Millennials are bringing in change, but I also think that change is happening all around us.”
“It’s not just about young blood,” added Parasker. “It’s about new ways of doing things.”
Featured Business

2019 Startups to Watch
stats here
Related Posts on Startland News
And then there was one: Blooom the sole local firm left in national pitch contest
Financial tech startup Blooom is the lone Kansas City-area company to advance in the Ewing Marion Kauffman Foundation’s “One in a Million” pitch competition Out of an initial field of more than 350 companies, the Leawood-based firm advanced to the final round of five in the foundation’s pitch contest. The competition, which will conclude the…
Kansas City’s ‘Bean Baron’ brews entrepreneur of the year award
Kansas City’s so-called “Bean Baron” was recently named a top entrepreneur in the region. The University of Missouri-Kansas City Bloch School on Monday dubbed Roasterie founder Danny O’Neill as the Regional Entrepreneur of the Year. O’Neill, who launched the specialty coffee producer in 1993, accepted the award Monday evening as part of a Global Entrepreneurship Week…
Kansas City Startup Weekend crowns new champion LoopLogiq
A whirlwind of a weekend produced a startup champion that hopes to revamp the world of customer relationship management. Kansas City Startup Weekend, a competition in which teams frantically develop and refine a business idea in 54 hours, crowned LoopLogiq as its champion Sunday. The company’s customer relationship management system (CRM) aims to help companies…
Fund me KC: COPR Security Innovations
Startland News is continuing its new segment to highlight area entrepreneurs’ efforts to accelerate their businesses. This is an opportunity for entrepreneurs to share their stories to gain a little help from their supporters. If you or your startup is running a crowdfunding campaign, let us know by contacting news@startlandnews.com Who: Geoff Miles, Founder of…




























