Liberty screen printer brings Hustle + Heart in the face of early-stage failure
March 20, 2019 | Elyssa Bezner
Liberty-based apparel company Hustle + Heart wouldn’t have found success without failure, said Serena Kotalik.
“[You should] never give up whether you’re starting a business like mine or any other,” said Kotalik, founder of the primarily wholesale, online company, which sells many of its wares through a VIP Facebook group. “With each [failure] I have learned [from it] and gotten past it.”
Hustle + Heart took on many forms before landing on the correct one, she explained, with the store evolving from an Etsy-based brand selling phone cases, to screen-printed graphic tees, to finally, its wholesale and Facebook sales structure.
Click here to request to join the VIP Facebook group.
“I’ve taught myself everything that I could possibly figure out how to do,” Kotalik said. “I read books, I watched webinars, and I read blogs about this entire process until I knew exactly what it was and what equipment I needed.”
The switch to wholesale came in response to competitors copying the store’s original designs as well as a dizzying influx of custom orders, she added.
“Now I can have the boutique owners join my Facebook group and then they can comment [on posts] or order or message me to say what they want and that way they can all have an area where [specific people] can see all my designs,” she said.
Click here to learn more or shop Hustle + Heart.
“My brain is not like the normal person,” laughed Kotalik. “I love the fact that I get to be creative every single day. I constantly think about work and I’m so excited to wake up the next morning because I am just so pumped. That’s what drives me. My days just fly by so fast because I love what I do.”
While running a standard online boutique of her own remains a dream, the wholesale aspect of the business already consumes so much time, said Kotalik.
“I can’t add another business to my life right now,” she said.
2019 Startups to Watch
stats here
Related Posts on Startland News
First came baby, then the boutique; 18 years later, this owner is the mother of retail survivors
Opening her storefront at the age of 23 with a newborn daughter, Meagan Doyle faced double duty as a first-time mother and budding entrepreneur. Eighteen years later, her baby is now grown — and Mom is coming into her own as a retail survivor and seasoned business owner. “It’s been a fun adventure,” said Doyle,…
Nick the Greek reset: Reinvigorated owner reopening locations, launching new spot after facing his own test
When Nick the Greek abruptly closed two area locations six months ago, fans on and off social media were distraught, fearing they were closed for good. Now there’s a surprising update: two reopenings, one new opening. All this month. Area franchisee Arthur Gilbreath previously placed “closed for renovation” signs at his Nick the Greek restaurants…
Kauffman earmarks $32M in grants to boost entrepreneurship, workforce, education efforts
Just-announced Kauffman Foundation funding for a cohort of 27 organizations — each focused on advancing economic mobility in Kansas City — reflects the grantees’ “relentless commitment to innovation and equity,” said Allison Greenwood Bajracharya. “Rather than being defined by the challenges our communities face, they’re defining what’s possible — building on the brilliance and resilience…
Brothers behind Session Taco launching ‘destination Mexican spot’ in upscale JoCo dining district
Just weeks after closing Session Taco in Leawood’s Park Place, the owners expect to revamp the prominent spot for a new destination Mexican restaurant. Lapez Mod Mex is scheduled to open this summer at 11563 Ash St. Brothers Adam and Jason Tilford first opened Mission Taco Joint in the space in June 2023. It rebranded…