Liberty screen printer brings Hustle + Heart in the face of early-stage failure
March 20, 2019 | Elyssa Bezner
Liberty-based apparel company Hustle + Heart wouldn’t have found success without failure, said Serena Kotalik.
“[You should] never give up whether you’re starting a business like mine or any other,” said Kotalik, founder of the primarily wholesale, online company, which sells many of its wares through a VIP Facebook group. “With each [failure] I have learned [from it] and gotten past it.”
Hustle + Heart took on many forms before landing on the correct one, she explained, with the store evolving from an Etsy-based brand selling phone cases, to screen-printed graphic tees, to finally, its wholesale and Facebook sales structure.
Click here to request to join the VIP Facebook group.
“I’ve taught myself everything that I could possibly figure out how to do,” Kotalik said. “I read books, I watched webinars, and I read blogs about this entire process until I knew exactly what it was and what equipment I needed.”
The switch to wholesale came in response to competitors copying the store’s original designs as well as a dizzying influx of custom orders, she added.
“Now I can have the boutique owners join my Facebook group and then they can comment [on posts] or order or message me to say what they want and that way they can all have an area where [specific people] can see all my designs,” she said.
Click here to learn more or shop Hustle + Heart.
“My brain is not like the normal person,” laughed Kotalik. “I love the fact that I get to be creative every single day. I constantly think about work and I’m so excited to wake up the next morning because I am just so pumped. That’s what drives me. My days just fly by so fast because I love what I do.”
While running a standard online boutique of her own remains a dream, the wholesale aspect of the business already consumes so much time, said Kotalik.
“I can’t add another business to my life right now,” she said.
2019 Startups to Watch
stats here
Related Posts on Startland News
You can’t plan for this: ‘Mr K’ finalists wary of another ‘wrench into the face’ from Washington
An upended national political and economic climate has rippled down to Main Street, acknowledged leaders of this year’s Top 10 Small Businesses, bringing concerns about racism, DEI backlash, tariffs, and supply chain disruptions to Kansas City’s front door. “We’ve had people come into the shop and harass our employees, our customers,” explained Dulcinea Herrera —…
Hyde Park coffee space reopens with family vibe fitting historic neighborhood’s roots, owners say
A newly opened neighborhood coffee shop in Hyde Park hopes to bring a fresh, family-friendly vibe to Kansas City’s bustling coffee scene, its owners said. “We created 1888 Coffee to be something different — not just another café, but a welcoming hub for our community,” said Christine Kehoe, co-owner and operator of 1888 Coffee with…
Topeka recruited dozens of Filipino teachers for local classrooms; at year’s end, the district hopes they’ll stay
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. TOPEKA — Although international educators are not new to the state’s capital city, Topeka welcomed about 50 teachers from the Philippines this past school year to address shortages within the…
Startup ideas are here, but does Kansas have the risk capital to get them to the next level?
Eight early-stage Kansas entrepreneurs sat across from Midwest-based investors this week at Aspiria NOW in Overland Park, engaging in rapid-fire, “speed dating” style meetings aimed at moving their ventures closer to real investment. “We’re seeing just a great inflow of companies, especially at the early stage, come in just high levels of sophistication and awareness…