Liberty screen printer brings Hustle + Heart in the face of early-stage failure
March 20, 2019 | Elyssa Bezner
Liberty-based apparel company Hustle + Heart wouldn’t have found success without failure, said Serena Kotalik.
“[You should] never give up whether you’re starting a business like mine or any other,” said Kotalik, founder of the primarily wholesale, online company, which sells many of its wares through a VIP Facebook group. “With each [failure] I have learned [from it] and gotten past it.”
Hustle + Heart took on many forms before landing on the correct one, she explained, with the store evolving from an Etsy-based brand selling phone cases, to screen-printed graphic tees, to finally, its wholesale and Facebook sales structure.
Click here to request to join the VIP Facebook group.
“I’ve taught myself everything that I could possibly figure out how to do,” Kotalik said. “I read books, I watched webinars, and I read blogs about this entire process until I knew exactly what it was and what equipment I needed.”
The switch to wholesale came in response to competitors copying the store’s original designs as well as a dizzying influx of custom orders, she added.
“Now I can have the boutique owners join my Facebook group and then they can comment [on posts] or order or message me to say what they want and that way they can all have an area where [specific people] can see all my designs,” she said.
Click here to learn more or shop Hustle + Heart.
“My brain is not like the normal person,” laughed Kotalik. “I love the fact that I get to be creative every single day. I constantly think about work and I’m so excited to wake up the next morning because I am just so pumped. That’s what drives me. My days just fly by so fast because I love what I do.”
While running a standard online boutique of her own remains a dream, the wholesale aspect of the business already consumes so much time, said Kotalik.
“I can’t add another business to my life right now,” she said.
2019 Startups to Watch
stats here
Related Posts on Startland News
Nation’s best dog bar planning new tricks in KC after fetching top award, summer funding round
The dog days of summer are bringing momentum to Bar K, said David Hensley. The Kansas City-based escape space for pets and their owners was recently named top dog in the country by USA Today, just closed a funding round, and added several key team members — including Tim Schoenfelder as CEO — the co-founder…
Let’s eat out: KCMO wants more outdoor dining; new grants program pays for restaurant upgrades
Outdoor dining’s economic impact outlasted the pandemic, said Mayor Quinton Lucas. A new push to boost KCMO businesses — with the backing of city tourism dollars — is expected to help local restaurants, coffee shops, and bars embrace the opportunity, he said. His goal: Make outdoor dining spaces even more attractive to visitors and hometown…
Resilience pays off as retail incubator opens doors; Meet the first featured founders at PHKC
Launching a retail incubator in Midtown Kansas City — a physical space targeted for overlooked and under-resourced entrepreneurs — The Porter House KC faced many of the same challenges as emerging small businesses, said Miranda Schultz, but ultimately the effort made it to opening day. “It’s been nice to go through our own trial and…
Pitch prize puts founders closer to building their utopia; How KCMO is backing entrepreneurs who do the right thing
Hearing the personal reasons behind judges’ support for her business at the “Do The Right Thing” social impact pitch competition provides much-needed validation for Utopia Point, said Shereese Hameed-Muhammad. The business — launched by Patricia McCreary and Hameed-Muhammad to redesign the geriatric and disabled care community in Kansas City and beyond — was the overwhelming favorite…