Liberty screen printer brings Hustle + Heart in the face of early-stage failure
March 20, 2019 | Elyssa Bezner
Liberty-based apparel company Hustle + Heart wouldn’t have found success without failure, said Serena Kotalik.
“[You should] never give up whether you’re starting a business like mine or any other,” said Kotalik, founder of the primarily wholesale, online company, which sells many of its wares through a VIP Facebook group. “With each [failure] I have learned [from it] and gotten past it.”
Hustle + Heart took on many forms before landing on the correct one, she explained, with the store evolving from an Etsy-based brand selling phone cases, to screen-printed graphic tees, to finally, its wholesale and Facebook sales structure.
Click here to request to join the VIP Facebook group.
“I’ve taught myself everything that I could possibly figure out how to do,” Kotalik said. “I read books, I watched webinars, and I read blogs about this entire process until I knew exactly what it was and what equipment I needed.”
The switch to wholesale came in response to competitors copying the store’s original designs as well as a dizzying influx of custom orders, she added.
“Now I can have the boutique owners join my Facebook group and then they can comment [on posts] or order or message me to say what they want and that way they can all have an area where [specific people] can see all my designs,” she said.
Click here to learn more or shop Hustle + Heart.
“My brain is not like the normal person,” laughed Kotalik. “I love the fact that I get to be creative every single day. I constantly think about work and I’m so excited to wake up the next morning because I am just so pumped. That’s what drives me. My days just fly by so fast because I love what I do.”
While running a standard online boutique of her own remains a dream, the wholesale aspect of the business already consumes so much time, said Kotalik.
“I can’t add another business to my life right now,” she said.
2019 Startups to Watch
stats here
Related Posts on Startland News
Stripping Missouri’s supplier diversity goals stifles state’s prosperity potential, says women’s business advocate
Ending nearly a decade of benchmarks that helped ensure greater equity in state contracts for businesses owned by minorities and women is a move in the wrong direction for Missouri, said Jennifer Brungardt, emphasizing the coming impact of lost opportunities for underrepresented entrepreneurs. “Diversity and economic growth will be stifled without proper support from our…
Capital connector’s message to women: Your investor pool isn’t just sharks; dive in and learn to swim
When it comes to navigating the waters of capital and equity, Women’s Capital Connection angel investment network and the Women’s Business Center serve as a guide to both entrepreneurs and investors, Kelly Sievers shared. “All the education that we do and all the connections that we make, I would say that’s really the key,” explained…
Entrepreneur behind Soul of Santa aims to create Rockefeller Plaza holiday experience on KC’s east side
Tucker Lott hopes an outdoor ice skating rink at 2000 Vine — the home of Vine Street Brewing — will help solidify a new holiday tradition in the 18th and Vine entertainment district, the veteran entrepreneur said. “We wanted to create a holiday atmosphere where families could gather and have fun,” said Lott. “The entire…
Proptech startup Particle Space acquired by LA real estate marketing software firm
The acquisition of a Kansas City proptech startup by one of its first — and biggest — customers offers founder David Biga the opportunity to pivot back to his entrepreneurial roadmap, he said, reflecting on next steps once Particle Space’s technology is fully integrated into its new home. “Build, give back, build, give back,” Biga…