Liberty screen printer brings Hustle + Heart in the face of early-stage failure
March 20, 2019 | Elyssa Bezner
Liberty-based apparel company Hustle + Heart wouldn’t have found success without failure, said Serena Kotalik.
“[You should] never give up whether you’re starting a business like mine or any other,” said Kotalik, founder of the primarily wholesale, online company, which sells many of its wares through a VIP Facebook group. “With each [failure] I have learned [from it] and gotten past it.”
Hustle + Heart took on many forms before landing on the correct one, she explained, with the store evolving from an Etsy-based brand selling phone cases, to screen-printed graphic tees, to finally, its wholesale and Facebook sales structure.
Click here to request to join the VIP Facebook group.
“I’ve taught myself everything that I could possibly figure out how to do,” Kotalik said. “I read books, I watched webinars, and I read blogs about this entire process until I knew exactly what it was and what equipment I needed.”
The switch to wholesale came in response to competitors copying the store’s original designs as well as a dizzying influx of custom orders, she added.
“Now I can have the boutique owners join my Facebook group and then they can comment [on posts] or order or message me to say what they want and that way they can all have an area where [specific people] can see all my designs,” she said.
Click here to learn more or shop Hustle + Heart.
“My brain is not like the normal person,” laughed Kotalik. “I love the fact that I get to be creative every single day. I constantly think about work and I’m so excited to wake up the next morning because I am just so pumped. That’s what drives me. My days just fly by so fast because I love what I do.”
While running a standard online boutique of her own remains a dream, the wholesale aspect of the business already consumes so much time, said Kotalik.
“I can’t add another business to my life right now,” she said.
2019 Startups to Watch
stats here
Related Posts on Startland News
With data pouring in, leaders discuss what’s next for the Smart City
As Kansas City’s Smart City initiative wraps up its first phase, advisory board members on Monday began looking to the future of the public-private project. Since the initiative’s launch in 2016, the City of Kansas City, Mo. has established itself as a leader in smart city infrastructure, KCMO innovation analyst Kate Garman said. But while…
Athlete Network adds hall-of-famer Warren Moon to its roster
It’s not everyday that you add a hall-of-fame quarterback to your team. In establishing a new, high-impact advisory board, Athlete Network has landed former NFL superstar Warren Moon as a team member that will help guide the startup moving forward. Moon previously played for the Houston Oilers, Minnesota Vikings and other pro teams, racking up…
2017 Sprint Accelerator class makes its KC introductions at 1 Million Cups
Less than two weeks into the program, the 2017 Sprint Accelerator cohort introduced themselves to the community on Wednesday at 1 Million Cups. The accelerator recently welcomed seven startups representing its two tracks — ag tech and digital — that arrives from all around the country. Hailing from states like Texas, New York, Florida, Georgia…
New book on Gen Z workforce taps Blue Valley CAPS
A book dissecting the behaviors of “Generation Z” entering the workforce has featured a Kansas City-area education program for its innovative model. Written by David and Jonah Stillman and published in March, Gen Z @ Work highlighted the Blue Valley Center for Advanced Professional Studies as a model that’s better preparing students for an evolving…