Liberty screen printer brings Hustle + Heart in the face of early-stage failure
March 20, 2019 | Elyssa Bezner
Liberty-based apparel company Hustle + Heart wouldn’t have found success without failure, said Serena Kotalik.
“[You should] never give up whether you’re starting a business like mine or any other,” said Kotalik, founder of the primarily wholesale, online company, which sells many of its wares through a VIP Facebook group. “With each [failure] I have learned [from it] and gotten past it.”
Hustle + Heart took on many forms before landing on the correct one, she explained, with the store evolving from an Etsy-based brand selling phone cases, to screen-printed graphic tees, to finally, its wholesale and Facebook sales structure.
Click here to request to join the VIP Facebook group.
“I’ve taught myself everything that I could possibly figure out how to do,” Kotalik said. “I read books, I watched webinars, and I read blogs about this entire process until I knew exactly what it was and what equipment I needed.”
The switch to wholesale came in response to competitors copying the store’s original designs as well as a dizzying influx of custom orders, she added.
“Now I can have the boutique owners join my Facebook group and then they can comment [on posts] or order or message me to say what they want and that way they can all have an area where [specific people] can see all my designs,” she said.
Click here to learn more or shop Hustle + Heart.
“My brain is not like the normal person,” laughed Kotalik. “I love the fact that I get to be creative every single day. I constantly think about work and I’m so excited to wake up the next morning because I am just so pumped. That’s what drives me. My days just fly by so fast because I love what I do.”
While running a standard online boutique of her own remains a dream, the wholesale aspect of the business already consumes so much time, said Kotalik.
“I can’t add another business to my life right now,” she said.
2019 Startups to Watch
stats here
Related Posts on Startland News
ScaleUP! KC expands impact with 18 entrepreneurs in latest class
In announcing its latest class, the ScaleUP! KC incubator embraced its track record of helping Kansas City entrepreneurs develop the business skills needed to take the next steps on their journeys. Now on its seventh cohort, the program has graduated 92 business owners, including startups like The Sundry, Ruby Jean’s Juicery, Cambrian Tech, H3 Enterprises…
CEO Raina Knox: Millennials don’t have a monopoly on startup momentum
Experience matters — even in an ecosystem built upon disrupting the status quo, said Raina Knox, CEO and co-founder of Stratex Solutions. “It’s uncomfortable for some in the startup community to embrace the concept of people with portfolio careers still having a meaningful impact,” she said, noting her lengthy career as a “fixer” in the…
Cordish’s Spark KC bringing ‘co-living’ concept to Two Light apartments by late 2018
A new co-living concept planned for the Two Light luxury apartment tower will be a game-changer for an evolving generation of entrepreneurs, said Spark KC’s Shervonne Cherry. “With the ability to literally be four stories, five stories, 20-some stories away from your workplace, you don’t have to worry about that commute, allowing you more time…
Hyperloop One exec: KC route would create ‘mega-region’ along I-70
When you’re hoping to move people and freight at near subsonic speeds, it pays to be straightforward. At least that’s the case for Virgin Hyperloop One, which announced Tuesday it has embarked on the feasibility study of a high-speed route that would connect Kansas City and St. Louis in about 30 minutes. “It’s a very…