Liberty screen printer brings Hustle + Heart in the face of early-stage failure
March 20, 2019 | Elyssa Bezner
Liberty-based apparel company Hustle + Heart wouldn’t have found success without failure, said Serena Kotalik.
“[You should] never give up whether you’re starting a business like mine or any other,” said Kotalik, founder of the primarily wholesale, online company, which sells many of its wares through a VIP Facebook group. “With each [failure] I have learned [from it] and gotten past it.”
Hustle + Heart took on many forms before landing on the correct one, she explained, with the store evolving from an Etsy-based brand selling phone cases, to screen-printed graphic tees, to finally, its wholesale and Facebook sales structure.
Click here to request to join the VIP Facebook group.
“I’ve taught myself everything that I could possibly figure out how to do,” Kotalik said. “I read books, I watched webinars, and I read blogs about this entire process until I knew exactly what it was and what equipment I needed.”
The switch to wholesale came in response to competitors copying the store’s original designs as well as a dizzying influx of custom orders, she added.
“Now I can have the boutique owners join my Facebook group and then they can comment [on posts] or order or message me to say what they want and that way they can all have an area where [specific people] can see all my designs,” she said.
Click here to learn more or shop Hustle + Heart.
“My brain is not like the normal person,” laughed Kotalik. “I love the fact that I get to be creative every single day. I constantly think about work and I’m so excited to wake up the next morning because I am just so pumped. That’s what drives me. My days just fly by so fast because I love what I do.”
While running a standard online boutique of her own remains a dream, the wholesale aspect of the business already consumes so much time, said Kotalik.
“I can’t add another business to my life right now,” she said.
2019 Startups to Watch
stats here
Related Posts on Startland News
Techstars KC alum Grit Virtual posts $840K oversubscribed seed round
Reality is starting to sink in for Grit Virtual, said co-founder Chris Callen. “It’s exciting to finally be able to talk about our funding rounds and the successes we have had,” Callen said. “It’s been an exciting ride so far, and we’re kind of gearing up to make it a real company, not just an R&D…
State of Entrepreneurship Address: Redefine ‘entrepreneur’ through inclusion
Entrepreneurship rates are half of what they were a generation ago, and although the U.S. population is increasingly diverse, educated and older, the nation’s entrepreneurial population isn’t changing at the same pace, Wendy Guillies said. Founders face too many barriers, said Guillies, president and chief executive officer of the Ewing Marion Kauffman Foundation, Wednesday morning…
Photos: Innovation Exchange returns with Top KC Startups to Watch celebration
So … What’s your spirit animal? Eleven startup founders and leaders joined Startland News and the Kansas City Startup Foundation on stage Tuesday for a rebooted Innovation Exchange experience — complete with casual conversation, jazz and few unexpected queries. Saluting the Top Kansas City Startups to Watch in 2018, the rapid-fire, Q&A-style event showcased the…
City gave into fear, failed the test on innovation with Airbnb vote, councilman says
Kansas City’s move Thursday to prohibit short-term rentals in large portions of the city sent a clear message to entrepreneurs with disruptive ideas and technology, Quinton Lucas said: “Not In My Backyard.” “I don’t know why a city that has so many innovators and that’s buzzing, that’s exciting — and frankly doesn’t always have…