Sporting KC teams with FanThreeSixty on new app for enhanced matchday experiences
February 20, 2019 | Startland News Staff
Kansas City’s vaunted MLS club scored a win even before its season begins Thursday, Sporting KC said, announcing this week a new official team app that taps the tech expertise of KC-based FanThreeSixty.
Available now in the App Store and on Google Play, the platform leverages FanThreeSixty’s fan engagement software and analytics processes to offer a custom experience with in-venue offers, personalized in-app promotions, tailored news and content, and faster access to club information, scores and highlight videos.
“Our fan engagement platform and integrated mobile solution help Sporting Kansas City better understand who their fans are,” said Jason Houseworth, CEO of FanThreeSixty. “Together, we’re surfacing insights about today’s fans that not only personalize their experience, but also help Sporting drive meaningful relationships with fans that go beyond matchday.”
Click here to check out Sporting KC’s match schedule.
Simplified navigation and an updated stadium map make it easier for fans to find what they’re looking for at Children’s Mercy Park, as well as discover new in-stadium offerings and events near them, according to Sporting KC.
The elevated mobile platform also gives fans faster access to club information, scores and highlight videos. Notifications like live scores and stats, breaking news and ticket specials are delivered right to the fans’ homescreen, ensuring they never miss a moment on or off the field.
“This app aims to meet fans where they are,” said Aaron Borns, vice president of marketing of Sporting Kansas City. “Whether you’re a first-time attendee or a longtime season ticket member who has watched us raise four trophies in six years, there are content experiences for everyone. And now with enhanced mobile ticketing features, the Sporting KC app has achieved even more utility as a one-stop shop for our supporters.”
Fans can either log in to or sign up with the free Sporting KC app using a SeatGeek account — a first for the New York-based mobile-focused ticket platform.
“Our core belief is that it should be easier for fans to access and share their tickets,” said Russ D’Souza, co-founder of SeatGeek. “We’re excited to work with Sporting Kansas City to continue to innovate around the fan experience.”
Single sign-on with SeatGeek lets fans access, scan or transfer tickets for upcoming Sporting KC games, removing the need for paper tickets while giving fans a seamless matchday experience.
Featured Business
2019 Startups to Watch
stats here
Related Posts on Startland News
‘This is the dream’: Starty Party turns up the volume on Kansas City tech, collaboration (Photos)
It isn’t a party without the people, said organizers of the Starty Party, gathering a crowd of startup veterans, early stage founders, investors and community leaders Wednesday for a one-night celebration of innovation — set against the backdrop of homegrown music and vibes. “This is amazing,” said Melissa Vincent, CEO of Pipeline Entrepreneurs, from the Starty…
KC preps for World Cup all-nighter, taste testing 23-hour drinking window for summer games
Entrepreneurs want to tap into all the potential business they can when an estimated 650,000 visitors descend on Kansas City for the World Cup, said Jim Ready, detailing plans for a temporary expansion of alcohol sales in KCMO to accommodate a global audience in June and July 2026. The move is more of a stress…
Kauffman narrows Uncommon Leader contenders to five finalists from community orgs
Kansas City leaders advancing toward the Kauffman Foundation’s high-profile impact award all demonstrate bold, creative, and inclusive leadership, said Dr. DeAngela Burns-Wallace, announcing five finalists for the inaugural honor. “Each of these leaders reminds us that one person can make a difference, and that compassion and dedication can change the lives of the people we…
KC-built app locks down vulnerable users’ data before they can share it with online scammers
He’s a startup founder today, but a protective brother first, said Danny Moran, describing how his sister with special needs motivated the launch of an app to protect vulnerable people engaging in a digital world too often filled with bad actors. “She’s been scammed online multiple times over the past 10 years, causing significant financial…