New Kauffman indicators point to more fertile ground for startups on Missouri side of state line
February 22, 2019 | Startland News Staff
A new analysis of early-stage entrepreneurship over the past 20 years indicates a more welcoming environment for fostering startups has developed in the Show Me State.
In a state-by-state breakdown released Thursday by the Ewing Marion Kauffman Foundation, Missouri outperformed Kansas across the board. Overall, Missouri’s scores showed climbing measures of entrepreneurship, while Kansas saw activity on the decline.
Click here for an interactive data table detailing the findings across all 50 states.
The report takes into account four key indicators that track changes in entrepreneurial activity over time (1996-2017), across geographies, and among various demographics. The indicators include:
- Rate of new entrepreneurs — The broadest measure possible for business creation by population.
- Opportunity share of new entrepreneurs — The percentage of new entrepreneurs who created a business out of choice instead of necessity.
- Startup early job creation — The number of jobs created in the first year of business.
- Startup early survival rate — The rate of survival in the first year of business.
Click here for an interactive profile detailing Missouri’s rates.
Click here for an interactive profile detailing Kansas’ rates.
Missouri topped Kansas on all four indicators, though the neighboring states were the least dissimilar on the rate of new entrepreneurs — 0.32 percent compared to 0.30 percent.
On opportunity share of new entrepreneurs, nearby states Nebraska and Iowa had the highest rates in the nation with 94.03 percent and 93.98 percent respectively (compared to 88.47 for Missouri and 80.16 percent for Kansas.)
Thursday’s release also noted a slight increase in entrepreneurship nationally — a 0.68 average score using the Kauffman Early-Stage Entrepreneurship Index (the highest level recorded nationally over the past two decades). Missouri achieved a score of 1.86, compared to -1.15 for Kansas.

The debut of the four Kauffman indicators marks the retirement of the Kauffman index, which emphasizes rankings over data policymakers and others could use, according to a blog by Julie Scheidegger, senior content strategist for the Kauffman Foundation.
“It gives a lot of nuance large, traditional indicators can’t always provide,” explained Sameeksha Desai, director of knowledge creation and research in entrepreneurship at the Kauffman Foundation, in Scheidegger’s blog. “It doesn’t tell you what to do, but it can help you think about what next steps to investigate.”
For example, Scheidegger said, if the indicators reveal that a state has an exceptionally high rate of new startups, but low one-year survival, the question can be raised: What can be done to better support entrepreneurs in their first year?
Click here for the full breakdown of the indicators, as well as the new report.
Notable findings from Thursday’s analysis include:
- A slight uptick in new entrepreneur rates from 2016 (0.31 percent) to 2017 (0.33 percent);
- A relatively constant startup early survival rate between 79 and 80 percent since 2012;
- A rising share of new entrepreneurs in the group aged 55-64. This group represented 15 percent of new entrepreneurs in 1996, and it represented 26 percent of new entrepreneurs in 2017;
- An increase in the number of jobs created by startups, from 5.23 per 1,000 people in 2016 to 5.27 per 1,000 people in 2017; and
- An increasing immigrant share of new entrepreneurs, led by the rising rate of new entrepreneurs and the growing immigrant population.
“While the data from the Kauffman Indicators show positive momentum in entrepreneurship, we still have a long process ahead to completely reverse a four-decade slump and repair the disruption caused by the Great Recession,” said Victor Hwang, vice president of entrepreneurship at the Kauffman Foundation. “We hope this new approach to measuring early-stage entrepreneurship will provide policy makers with the information to make practical decisions that support new business creation and early growth.”
Featured Business

2019 Startups to Watch
stats here
Related Posts on Startland News
Brimming with gratitude: Super Bowl caps viral popularity as KC-stitched hat brand returns home
When Taylor Webb watches the Chiefs-Eagles Super Bowl rematch Sunday from a crowded spot at Power & Light, he’ll be surrounded by friends and fellow Chiefs fans — and with any luck, a sea of caps bearing his trendsetting signature upside-down “Kansas City” design. Odds are good for the Kansas City native, who recently relocated…
TokenTourney reimagines fantasy sports play; adding charities, businesses to its roster
Kansas City-built TokenTourney puts users’ dreams as close as the end of a bracket; now its founders are rallying behind a new effort to team up with charities and businesses who want to engage younger consumers through the tournament-style app. “TokenTourney allows the average person to win once-in-a-lifetime experiences and luxury prizes that they otherwise…
‘You deserve to be there’: Young producer earns spot on broadcast team for Chiefs-Eagles Super Bowl
From a spot high above the field at Caesars Superdome, Caroline Muth hopes to help usher in the sound of history this Super Bowl Sunday, the Kansas City native shared. Win or lose, she’s already making (and controlling) waves in the male-dominated world of sports broadcasting, her team said. Muth is headed for a radio…




