2019 Startups to Watch: Bellwethr frees complex machine learning power from experts
January 14, 2019 | Elyssa Bezner
Editor’s note: Startland selected 12 Kansas City firms to spotlight for its annual Startups to Watch list. The following is one of 2019’s companies. Click here to view the full, ranked list of Startups to Watch.
Bellwethr’s elevator pitch: Software firm using artificial intelligence and machine learning to eliminate the need for technical expertise in web development and the inevitable site adjustments that have to be made to tailor to customers.
Fresh out of the Techstars 2018 accelerator program, Bellwethr puts usually “restrictive” concepts like machine learning into the hands of the people who need it, said Matt Moody.
Founders: Matt Moody, Darron Jamison
Founding year: 2016
Amount raised to date: $120,000
Noteworthy investors: Not disclosed
Programs completed: Techstars Kansas City
Current employee count: 4
“[Machine learning] is another one of those things that it’s important for it to be in a lot more people’s hands and the tools right now are just way too complex — I just don’t think that’s necessary,” said Moody. “At the same time that we’re building a business, I think we also see it as really valuable if we can put this into more people’s hands. Then this becomes a lot more meaningful than just making sales.”
The platform reduces thousands of dollars spent on outsourcing site analyses and AI usage upkeep to data scientists and machine learning experts, he said. Instead, the user experience boils down to a single line of code.
With the leadership team consisting of Moody as the engineering mind and co-founder Daron Jamison providing the financial and operations side, participating in Techstars helped the team better reframe the firm’s messaging, Moody added, noting the pair spoke too technically to resonate with the chosen customer base at first.
“Since going into Techstars, we’ve doubled our monthly recurring revenue to roughly $50,000 and we are increasing that by at least 10 percent month over month,” said Moody.
Click here to read more about the Techstars 2018 cohort.
Two acquisitions from previous ventures gave rise to a lack of a desire for a “quick cash-out,” he added.
“Within reason,” Moody laughed. “I’d like to think I’m reasonable, but I think we’re trying to build something bigger. If this was the first instance of this, I can see the inclination to be like, ‘Yeah! I want to go through an acquisition — that’s success!’ But I think we’re building something significant, something that lasts longer.”
To that end, forming an engineering team to support the business development side is among the most important next steps for Bellwethr, he added.
“Going from a really small team, adding [more expertise], and having more resources — I think that’s gonna help us with rolling out some of the product features and fine tuning some things,” he added.
1) Bungii
2) ShotTracker
3) RiskGenius
4) Metactive
5) Pepper IoT
6) Signal Kit
7) Life Equals
8) Bellwethr
9) Homebase.ai
10) Tea-Biotics Kombucha
11) SquareOffs
12) Zohr
2019 Startups to Watch
stats here
Related Posts on Startland News
WillCo Tech’s sale allows founder guilt-free $200K investment in smart grid startup
Selling a majority stake in his IT consulting firm will allow Kevin Williams to focus on and expand his startup venture, the Kansas City tech entrepreneur said. Although the exact amount was undisclosed, the acquisition by Ohio-based Metisentry earlier this month provided a big enough payoff to fund Williams’ and his wife’s future retirement, as…
After $2.95M round, corporate deal ensures word-of-mouth marketing for RiskGenius
RiskGenius’ $2.95 million series A extension funding round is worth more than its face value, said CEO Chris Cheatham. The round was led by QBE Ventures, an Australia-based firm known as being among the world’s top 20 insurance companies. In addition to the funds, QBE North America will be the first division to fully implement…
Likarda scaling up biotech research firm with $4M angel boost, new lab
An animal’s diabetes diagnosis comes with a heavy burden for the pet’s owners, Lisa Stehno-Bittel said. And it’s not just the cost of treatment, the president and co-founder of Likarda added. “Of those who will try twice-daily insulin injections, within a year, half of those have given up,” she said. “A lot of that is…
CommunityAmerica credits youth as most innovative, building teen advisory board
It’s the curious, passionate and inquisitive kid — not necessarily the valedictorian — who is the job creator of the future, Anita Newton said. And companies should do all they can to learn from such youth, she added. “What’s happening a lot in the world today is all this reverse mentoring,” said Newton, chief innovation…