The Nerdery powers down, exiting Kansas City in move to consolidate investments
January 17, 2019 | Austin Barnes
Once topping Inc. Magazine’s fastest-growing companies list, The Nerdery is now pulling back — closing its Kansas City office and redirecting the paths of 28 metro employees, the company revealed this week.
“This decision is by no means a reflection of the performance of the team in Kansas City, who have all done a fantastic job,” said Mark Malmberg, Nerdery communication director.
A need to consolidate strategic investments in the The Nerdery’s Chicago, Phoenix, and Twin Cities offices formed the basis for the Kansas City closure, Malmberg said, noting six of the company’s Kansas City employees are expected to relocate to other Nerdery offices or enroll in its work from home program. An additional 22 Kansas City workers will be provided with severance pay and placement support as part of the pullout, he said.
“We’ve enjoyed the opportunity to work with some great people here, both clients and colleagues alike. Kansas City is a great city. We’ll hold onto strong lasting relationships and continue serving clients here,” Malmberg reflected.

Photo by the Nerdery
Founded in 2003, The Nerdery — a digital consultancy agency that provides strategy, design, and technology resources, event space, and other services — first arrived in Kansas City in 2012, Malmberg noted.
Despite closing its Kansas City office, The Nerdery remains a profitable business with potential for aggressive reinvestment of profits into new areas of strategic growth, Malmberg said.
“We’re investing in areas where we intend to grow, including platform modernization, IoT, data sciences and cloud services. We’ll continue serving clients nationwide from our offices in Chicago, Phoenix and the Twin Cities,” he said.
As The Nerdery exits Kansas City, another concept from the minds behind the company — Prime Digital Academy — is expected to open its doors to a cohort of local students in March, said Mark Hurlburt, Prime Digital Academy president and CEO.
Click here to learn more about the Kansas City launch of Prime Digital Academy.
“Prime is really excited to be setting up our campus in Kansas City, ironically some of the things that likely contributed to Nerdery’s decision to focus its growth elsewhere are what makes us feel that the market [in Kansas City] is a great fit,” Hurlburt said. “The extremely competitive talent market and the high demand for developers are the ideal conditions to get the local tech industry to embrace new talent ready to contribute to growth here in Kansas City.”
Featured Business

2019 Startups to Watch
stats here
Related Posts on Startland News
Artists as activists: Meet the KC group whose creative approach to advocacy needs little interpretation
A Kansas City nonprofit is training local artists on the intersection of art and public policy, hoping to create a generation of creatives ready to advocate for their communities. Heartland Arts KC aims to position Kansas City as a hub of local arts activism, said Logan Stacer, executive artistic director. “I want Kansas City to…
Off to college (towns): Axe throwing, mini golf set for Manhattan, Lawrence as Swell Spark expands at home
Swell Spark is once again expanding its locations, but this time Matt Baysinger and his team are scaling into smaller markets in the founder’s home state of Kansas. Swell Spark — a Kansas City-based entertainment company that creates shared experiences through escape rooms, axe throwing and indoor mini golf — is set to open a…
Athletes to angels: Startup player switches teams, leaving his venture to help connect founders to capital
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. WICHITA — As a fellow founder, Jacob O’Connor can offer empathy in his new role within the NXTUS angel investor syndicate, he shared. After graduating from Wichita State University in…
It’s cannabis trusted by top athletes: How this CBD brand’s KC leader fit everyday wellness with UFC, Crossfit, Royals
A Kansas City-based entrepreneur wants to prove how everyone — from athletes to individuals suffering from chronic health conditions — can benefit from CBD, he said. Dan Huerter, CEO of Pure Spectrum CBD, helped launch the organic phytocannabinoid company in 2016 after learning how CBD had benefited patients suffering from post traumatic stress disorder (PTSD)…
