LA transplant encourages online shoppers to Continue Good after the sale
January 10, 2019 | Elyssa Bezner
Online apparel store Continue Good inspires each customer to complete a small act of kindness, said Mollie Beck, noting the organization’s donations to KC-based anti-trafficking nonprofit Exodus Cry turn the small deeds into a more tangible impact.
“I love inspiring people to continue to do good to others, but I wanted to just do more and even take baby steps to try to fight that issue,” said Beck, owner and founder of the online market. “It’s been kind of a slow movement, but that’s definitely something we’ll be focusing more on changing in 2019.”
Click here to learn more about Exodus Cry.
With every purchase, customers are given suggested tasks to complete to spread positivity and encouraged to share each story of giving online, she explained, citing one food and beverage worker who brought donuts to a nursing home after their shift. The act made their night, she said.
Founded in 2017, KC-native Beck relocated Continue Good from Los Angeles for mostly family reasons, she said, noting she envisioned the mission-based startup in the Midwest.
Continue Good
“LA was great and it was a great year for preparing [the business] and going to different markets — that was such a blessing, but long term, I didn’t see Continue Good there,” said Beck.
While the store is stocked with Beck’s handmade items, the bulk of the apparel comes from Los Angeles brands with which she built relationships over the years and that spread the same positive messages, she said.
In 2019, the store is expected to expand its original creative products section, she added, with the founder working on introducing new additions besides the classic Continue Good candles, shirts, and handmade cards.
Longer-term plans include bringing in additional local pop-up markets in Kansas City, as well as in Colorado, said Beck, noting a brick-and-mortar storefront is a lower priority, but still a possibility.
Click here to shop Continue Good or learn more.
2019 Startups to Watch
stats here
Related Posts on Startland News
Popular TEDxKC won’t return in 2018; organizers to focus on women, youth events
TEDxKC — one of the largest and most-popular independently-organized TEDx events in the world — won’t be back for 2018. While TEDxYouth@KC and TEDxKCWomen are expected to return in 2018, hitting pause on TEDxKC’s “general ideas” event will allow organizers to reflect on accomplishments, missteps and milestones, said Mike Lundgren, co-founder of TEDxKC. “We asked two…
Fitbit integrating Sickweather illness forecasting into new wearables
Sickweather is stepping into the wearables market. A new partnership with industry leader Fitbit is expected to see the Kansas City-based startup’s illness forecasting technology integrated into Fitbit’s new products. “Smartwatches provide a powerful platform to deliver important health tools that help our users manage conditions more conveniently than ever before,” said James Park, co-founder…
Surveys, rewards dying: Tapyness scores customer feedback with one-tap, 3-second experience
No one takes 15-minute surveys anymore, said Matthew Korte, co-founder of Tapyness, a Lawrence-based customer experience platform that provides real-time feedback via kiosks in client businesses. A typical Tapyness interaction takes three seconds, he said. “We’re down to the millisecond, and we’re aggregating hundreds of tablets simultaneously within one brand to go: ‘Here’s the health…
Lean Lab rebrands to reflect its evolution within education innovation
The Lean Lab has announced a rebranding effort to better reflect and differentiate it from other groups in education innovation, said co-founder Katie Boody. Unveiling a new look in late April, the Kansas City-based organization is now LEANLAB Education, which Boody hopes will better communicate its mission, she said. “We know the nature of our…