LA transplant encourages online shoppers to Continue Good after the sale
January 10, 2019 | Elyssa Bezner
Online apparel store Continue Good inspires each customer to complete a small act of kindness, said Mollie Beck, noting the organization’s donations to KC-based anti-trafficking nonprofit Exodus Cry turn the small deeds into a more tangible impact.
“I love inspiring people to continue to do good to others, but I wanted to just do more and even take baby steps to try to fight that issue,” said Beck, owner and founder of the online market. “It’s been kind of a slow movement, but that’s definitely something we’ll be focusing more on changing in 2019.”
Click here to learn more about Exodus Cry.
With every purchase, customers are given suggested tasks to complete to spread positivity and encouraged to share each story of giving online, she explained, citing one food and beverage worker who brought donuts to a nursing home after their shift. The act made their night, she said.
Founded in 2017, KC-native Beck relocated Continue Good from Los Angeles for mostly family reasons, she said, noting she envisioned the mission-based startup in the Midwest.
Continue Good
“LA was great and it was a great year for preparing [the business] and going to different markets — that was such a blessing, but long term, I didn’t see Continue Good there,” said Beck.
While the store is stocked with Beck’s handmade items, the bulk of the apparel comes from Los Angeles brands with which she built relationships over the years and that spread the same positive messages, she said.
In 2019, the store is expected to expand its original creative products section, she added, with the founder working on introducing new additions besides the classic Continue Good candles, shirts, and handmade cards.
Longer-term plans include bringing in additional local pop-up markets in Kansas City, as well as in Colorado, said Beck, noting a brick-and-mortar storefront is a lower priority, but still a possibility.
Click here to shop Continue Good or learn more.
2019 Startups to Watch
stats here
Related Posts on Startland News
Wonka of Wax: Dark times melt into quirky joy for Brandon Love’s Crumble Co
With scents as varied as “Lavender Lemonade” and “Drunken Unicorn,” Brandon Love’s Crumble Co. burns in a unique — Love would say “joyful” — space within the candle market. A wide grin spreads across the 21-year-old founder’s face as he notes the name of the wax melt spreading aroma throughout his loft apartment at One…
Football tech startup Lazser Down scores big with NCAA championship game
When two out-of-state foes face off Saturday at Children’s Mercy Park, the NCAA Division II Championship game will still host a hometown team. The title game — between West Florida University and Texas A&M University-Commerce — features local tech created by Lazser Down, a Kansas City-based startup that created a new down marker system that uses…
Plexpod acquires Think Big Coworking, expanding KC footprint
Plexpod isn’t playing. Amid Kansas City’s competitive coworking market, Plexpod is doubling down with the acquisition of Think Big Coworking’s 1712 Main Street location, Plexpod founder Gerald Smith said. The acquisition adds more than 30,000 square feet of space to Plexpod’s already large footprint in the area and forges a new partnership between the two…
Raaxo takes shape after pivot from Aphrodite Bra Co’s body scan concept
Despite its use of body-mapping technology, Aphrodite Bra Company wasn’t the right fit for customers’ needs, said Carlanda McKinney, founder of the newly rebooted custom intimates company Raaxo. “Aphrodite had been stuck in the starting-up space,” she said. “We’d never really gotten enough sales or enough traction to say, ‘We’re launched,’ or, ‘We’re in business.’…