Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
The Neighbrohood aims to build an entrepreneur network for KC men, leader says
Sunday’s debut public event from The Neighbrohood is about generating fellowship and conversation among young professionals, entrepreneurs and any other men working to make Kansas City thrive, Patrick Green said. “Our vision in that is to see Neighbrohood as a place for brotherhood, and our mission is to be change agents that strengthen men through…
UMKC entrepreneur competition ups prize money to $75K
For the second consecutive year, the University of Missouri-Kansas City has boosted prize money for its premier entrepreneurial competition. Eligible student teams will now vie for $75,000 in total awards through the Regnier Venture Creation Challenge Competition and new Blue KC Healthcare Innovation Prize. “The Regnier Venture Creation Challenge has become one of the signature…
KC designers: Send us your anti-gun violence messages, we’ll make the protest signs
Young people marching Saturday as part of nationwide anti-gun violence demonstrations deserve for their messages to be seen and heard, said Spencer Branham. Solid, impactful design will help, he added. Members of AIGA KC, a professional organization for Kansas City graphic designers, are now accepting submissions ahead of Saturday’s March For Our Lives events, said…
KC Shave Company cuts its own niche with blades of disruption
A well-groomed man needn’t choose merely between cheap, breakable, throwaway razor blades and high-end, pricey shaving kits, said Mike Knopke, co-founder of KC Shave Company. On their way to building “a shaving empire,” Knopke and co-founder Joe Henderson hope to fill the gap amid a landscape of disposable and over-priced options, they said. A current…