Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
Brewers ferment market opportunity, health benefits with kombucha startups
Fermented foods represent more than just trendy, niche products, Kansas City’s kombucha startups say. They’re where gut health and market opportunity meet. “If it’s not local, it’s not fresh,” said Lisa Bledsoe, emphasizing the quality advantage Kansas City brewers have over national brands competing for cooler space at metro grocery stores. Bledsoe’s Tea-Biotics Kombucha has…
Applicants pour in for a chance at $500K in LaunchKC grants
Editor’s note: This article is sponsored by LaunchKC but was independently produced by Startland News. After dishing out $1.5 million to 29 startups over the last three years, LaunchKC returns in 2018 with more experience and an enduring determination to drive entrepreneurial impact in Kansas City. The area’s most-popular grants contest already has garnered hundreds…
Peek inside: Wild Way coffee rolling Austin flavor onto Kansas City’s bean scene
Christine Clutton is taking the rollout of her Wild Way coffee camper concept one cup at a time, she said. Debuting Friday in Midtown, the mobile shop — serving coffee, tea and pastries with a mix of Austin and local flavors — is envisioned as a temporary stop on Clutton’s entrepreneurial journey, she said. “Our…
Nonprofit Village in Midtown aims to cut costs, attack basic needs for mission-based groups
An area investment firm has opened a new collaborative working space to help support Kansas City’s vast network of nonprofits. Led by Jon McGraw and Mehgan Flynn, 31w31 investment group launched the Nonprofit Village, a 6,300-square-foot space at the recently-renovated historic building at 31 W. 31st St. The village hopes to soothe the pervasive challenge…