Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
IXKC: Racial bias conversation puts white faces in an awkward spot — the minority
Editor’s note: Check out photos from this event below the story. White people have to understand that they’ll never understand, said Lora McDonald. “White people only have to be ‘white’ when they’re in a room with other races. When they aren’t, they get to be individuals, not just a monolithic group,” she told a diverse…
Dimensional Innovations scores with massive Target Center design overhaul
Amid the hustle of a Minnesota Timberwolves game, fans peer through a glass floor at passersby in a lobby below. Looking up, a giant, neon-colored basketball sculpture looms overhead. It’s a moment created for curiosity and connection — designed by Overland Park’s Dimensional Innovations. Extending through multiple floors of the four-story Target Center in Minneapolis,…
SafetyCulture raises $45.5M Series C funding round
SafetyCulture, an Australia-based firm whose North American headquarters is located in Kansas City, announced a huge funding round Monday to advance its tech platform focused on workplace safety. The tech firm raised a $45.5 million Series C round led by New York investment firm Tiger Global Management. Other investors include previous backers, including Blackbird Ventures,…
Fund Me, KC: Lawrence outdoor gear startup fights poverty, the elements
Startland News is continuing its segment to highlight area entrepreneurs’ efforts to accelerate their businesses. This is an opportunity for entrepreneurs — like Equinox & Solstice CEO Alex Delaney — to share their stories to gain a little help from their supporters. Who are you? My name is Alex Delaney and I am the CEO…