Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
KC’s FairWave coffee pours into the Carolinas with latest small-batch roaster acquisition
Joining Midwest-based coffee collective FairWave gives Black & White Coffee Roasters access to the enhanced equipment, resources and network needed to scale the North Carolina business to its potential — while staying true to its values, said Kyle Ramage. “It’s a natural progression that will allow us to build upon our existing foundation and reach…
DoorDash Accelerator opens applications to local businesses through KCMO partnership
Independently-owned brick-and-mortar businesses — think restaurants, flower shops, mom-and-pop supermarkets, and more across Kansas City — that partner with DoorDash for deliveries can now apply to join a new-to-KC entrepreneur-focused accelerator, Quinton Lucas announced Wednesday. Up to 10 local businesses are expected to be selected to receive mentorship, professional programming, and funding through the accelerator.…
Meet the winners: Pitch Black competition rewards founders’ vision with $60K in prizes
Founder Godfrey Riddle was overwhelmed with emotion Saturday, he said, after accepting the $30,000 grand prize at the Pitch Black Business Summit — a game-changing development for his sustainable, affordable housing venture, Civic Saint. “I’m feeling phenomenal. Shocked, relieved — just elated,” said Riddle, following the announcement of his win. “It’s crazy because when you…
This young baker tore up the instructions for starting a business (but kept all the best recipes)
Overland Park cookie shop gets a new baker behind the counter, adding a frosted twist to familiar favorites She learned to bake as a child by her grandmother’s side. So by middle school, Maddie Callicott was so proficient she not only held popular bake sales, she printed up business cards for her “You Take the…