Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
Dual attractions at vineyard disc golf course bring hole-in-one for this Kansas entrepreneur trio
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. EDGERTON, Kansas — A rural Douglas County family is pairing its award-winning Kansas table wine with 18 holes of disc golf and earning national recognition in the process, Christy Fuller-Flyntz shared.…
Peek inside: Engenious Design expands its hands-on R&D collaboration space in Prairie Village
A 56,000-square-foot design center for his business is about more than just space, said Chris Justice; it’s what’s inside the high-tech facility by design: people. “Our work of designing, prototyping and testing is hands-on with specialized tools and equipment. That means our team works together, in person,” said Justice, co-founder, principal and CEO of Engenious…
How a Missouri native’s high-tech, faith-based bracelet company found inner peace in California
The emotional rollercoaster of social media can take a toll on mental health, said Gary Rakes, a Raymore, Missouri, native who saw an opportunity to create a digital safe space — one that lives on a user’s wrist. His business, Free Luma, offers a line of RFID-enabled bracelets designed to connect others through positivity and…
Mayo Clinic research: Missouri startup’s VR tech can help calm patients’ pre-surgery jitters
A recent study from the renowned researchers at the Mayo Clinic suggests a dose of virtual reality can help reduce pre-op anxiety in older patients undergoing their first open-heart surgery — and their findings come after testing with technology from Columbia, Missouri-based Healium. “While much of the research to date using VR involved younger patient…