Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
Techweek 100 list released: Dozens of KC’s top cultivators, ambassadors and innovators
Techweek Kansas City on Friday released its Techweek 100 list of the premier leaders pushing innovation in Kansas City. The collection of cultivators, ambassadors and innovators is a who’s who of familiar names across the startup, entrepreneurship and tech communities. Released in the runup to Techweek KC’s Oct. 8-12 festivities, the list isn’t a ranking,…
Not high-growth or a tech startup? AltCap Your Biz $10K prize could be the boost you need
A $10,000 prize can mean a world of difference for the right entrepreneurial dream, said Davin Gordon. “There’s not a ton of opportunities for small businesses to not only pitch their business and go through that process, but actually have an opportunity to win some money,” he said. Entering its fourth year on the startup…
River Watch Beef envisions pure range of ‘farm-to-fork’ products delivered to your door
The beef industry is broken, said Chris Kovac, sitting just an ironic stone’s throw away from the historic Kansas City Stockyards. “We should all educate ourselves on what we’re eating and who we’re buying our food from,” the founder of River Watch Beef said, impassioned as he shared his concern for the health of consumers.…
‘Follow the Leader’: Brothers bootstrapping horror movie set in abandoned KC-area mall
Not enough films are being shot in Kansas City, said brothers Ben and Jacob Burghart. “The bigger problem is not enough feature films are utilizing Kansas City’s vast talent pool,” said Jacob. “[Kansas City is trying to] shoot more now, but we want to be a part of kind of kicking into another gear.”…