Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
Mommy Meals designs simple dinner kits for delivery to new moms
KC-cooked startup Mommy Meals aims to serve impact — not just dinner — attempting to tackle a growing mental health experience one hot plate at a time, said its co-founders. “I truly believe if you’re in a tough spot — you’re down on your luck, you’re in a dark spot — I always tell people ‘Go…
FlipSwitch VR visualizes scaling its active, multiplayer gaming concept from Crossroads
Kansas City could be the virtual reality hub of America, said Michael Eichenseer, predicting Crossroads-located FlipSwitch VR will jumpstart the movement with the help of First Fridays foot traffic. “The owners [KC natives Jim and Jamie Mahoney] definitely want to expand,” said Eichenseer, host and marketing manager for the “epic scale, free-roam, multiplayer virtual reality”…
PHOTOS: Startland’s biggest event yet celebrates 2019 future newsmakers
Founders, investors and audience members were treated to a glimpse of their potential futures Thursday night during Startland’s Startups to Watch in 2019 celebration. The premier event — presented at the Copaken Stage by Kansas City-grown and headquartered H&R Block — showcased 12 companies featured on Startland’s recent list of the most anticipated newsmakers for…
OP-based Innovation in Motion angel fund finds sweet spot in seed stage startups
A financial haven for entrepreneurs with fresh ideas in the agriculture, animal and human health spaces, Innovation in Motion (IIM) has made its ninth angel investment, said Lydia Kinkade. “We look for companies that are solving big problems, have a stellar team, and are poised to grow quickly,” said Kinkade, the Overland Park-sown fund’s managing…