Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
Lelex Prime: ‘Decoding human thought’ could give ultimate competitive edge
You won’t find tumbleweeds blowing down Main Street, but if you look hard enough you’ll start to see Kansas City taking the shape of a new Wild West; one where tech startups like Lelex Prime have staked their claim, Brendan Reilly said. “Have you seen ‘Westworld?’” Reilly, the company’s CRO, asked as he sat at a…
Wooing a NextGen workforce? Millennials, Gen-Z will turn down jobs missing these 3 elements
Employment is always a give-and-take scenario, said Ross Quinn, but today’s complex NextGen workforce wants more than a paycheck for time spent on the clock. Millennials and Gen-Z workers often won’t feel satisfied with a position or a potential job if they aren’t given significant freedom and trust in exchange for the skill sets and…
With new partner, Firebrand ramps up ‘founder-focused’ culture, aims to double fund
Firebrand Ventures is the right culture fit at the right time, said serial entrepreneur Ryan Merket. Joining the Kansas City-based venture firm as a partner alongside John Fein, Merket brings a wealth of experience from his time at Facebook, Reddit and Amazon, as well as five years as an angel investor, he said. “Looking at…
No Coast winners: Two rapidly growing KC tech startups championed
Tech leadership and innovation know No Coast, said Ryan Weber Friday night as the KC Tech Council revealed its inaugural award show honorees. Beneath the glittering chandeliers of the Abbott luxury event space — and surrounded by elaborate set pieces and balloon art — Weber and the KC Tech Council team announced winners in four No…