Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
Rightfully Sewn fashion event designed for female empowerment fit, Carbon38 founder
Kansas City can step onto the runway as a fashion-forward city with the right education and attention, said Jennifer Lapka. Rightfully Sewn’s third annual fashion designer professional development seminar returns Saturday. With its attendance growing exponentially from year to year, the event underscores the development of Kansas City’s fashion scene, said Lapka, the founder of…
Tired of waiting at the barber shop? An AI-infused platform grown at UMKC could trim time
Born in the barber’s chair, Kansas City-based ScheduleMe could take more than a little off the top for service-based retailers. The startup plans to use artificial intelligence to groom the haphazard scheduling process entirely, its co-founders said. “We discovered that [our barbershop] was having issues with scheduling. What we wanted to do was try to…
AudreySpirit fashions clothing to help chronically ill child patients feel like themselves again
AudreySpirit is designed to bring dignity to chronically sick children, said Donna Yadrich, detailing a specially created clothing line that doesn’t sacrifice practicality. “When my daughter Audrey was in the [Intensive Care Unit] the last time, I was looking at her arms and she just had so many wires and everything coming out of her…
KCultivator Q&A: Chad Feather ventured to China and back, stayed for KC kindness, community
Editor’s note: KCultivators is a lighthearted profile series to highlight people who are meaningfully enriching Kansas City’s entrepreneurial ecosystem. The KCultivator Series is sponsored by Plexpod, a progressive coworking platform offering next generation workspace for entrepreneurs, startups, and growth-stage companies of all sizes. Age doesn’t define entrepreneurial talent and Chad Feather is proof, he said…