Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
First domino falls as University of Kentucky athletic department launches its own LLC
Editor’s note: The perspectives expressed in this commentary are the author’s alone. Parker Graham is co-founder of Vestible, an Overland Park-based investment platform that gives fans ownership in the career trajectories of their favorite players. The University of Kentucky’s athletic department is officially becoming its own LLC. Anyone in athletics needs to understand the implications…
BoysGrow cultivates young leaders in South Kansas City through farming, purpose, entrepreneurship
Editor’s note: The following story was written and first published by the Economic Development Corporation of Kansas City, Missouri (EDCKC). Click here to read the original story. At the heart of South Kansas City’s farmland, a quiet transformation is happening. For more than a decade, BoysGrow has been shaping not just crops — but futures. Founded in…
Start the ignition: These Operation Breakthrough students just designed MADE MOBB’s latest drop
Vu Radley wants students at Operation Breakthrough’s Ignition Lab to have opportunities he wishes he would have been offered in high school, shared the co-owner of Crossroads-based streetwear brand MADE MOBB. His team spent the past nine months working with a handful of teens at the Ignition Lab — Josiah Bryant, Suleyman Dia, Jeremiyah Bradley,…
It’s going DAO: Why an NFT-fueled blockchain org is launching in KC alongside Global Pizza Day
A pizza party in a Midtown eatery covered in art is expected to mark the launch of a Nouns DAO chapter in Kansas City — a group endeavoring to fund local creativity, support the public good and expand access to decentralized cultural funding. But there’s more at stake than just getting a piece of the…