Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
Venture for America fellows bringing diversity of thought to KC tech, investment firms
Venture for America fellows are flocking to Kansas City, said Kate Loar. “Venture For America’s initial Kansas City champions: the Ewing Marion Kauffman Foundation, Pepper, KCRise Fund, and Super Dispatch set the groundwork for growth in KC,” noted Loar, VFA director in St. Louis and Kansas City. “We’re excited to expand the local VFA cohort…
Into the weeds: Your corner CBD store might’ve just lost its bank thanks to a slow-to-innovate industry
Banking as a mom-and-pop CBD shop can be treacherous, said Kyle Steppe. “Our first week in business, our bank shut us down and liquidated all of our assets,” said Steppe, who operates KC Hemp Co. with his wife, Heather. Their downtown Overland Park storefront is one of many independent, regional CBD sites suffering from the…
Crowdfunding sites won’t pay your medical bills, Sickweather CEO says, launching reciprocating donation platform
Crowdfunding can help, but such tactics are unlikely to cover the medical bills of a person struggling with mounting healthcare costs, Graham Dodge said. “The unrealistic amount of self promotion needed to reach people outside your own personal network — which can happen if the media picks up on your story — is the main…
$50K inclusion grant to KCMO a step toward ‘most entrepreneurial city’ for everyone
Kansas City, Missouri, pocketed a major win for the entrepreneurial community Wednesday, becoming one of 10 cities in the nation to be selected for the City Accelerator initiative for inclusive contract procurement. The city will receive a $50,000 grant by the Citi Foundations and Living Cities to increase the opportunities for firms owned by people…