Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
Food delivery giants are eating up restaurant profits; KC startups add survival back to the menu
Ordering a meal at the press of a button is convenient for customers, but behind-the-scenes deals with the delivery giants that made on-demand food popular are running some independently owned restaurants out of business, said Vincent Son. “We’re not making a dime,” said Son, owner of China Feast in River Market, which uses five different…
Hometown startup launches Swappa Local in KC, trading tech junk sellers for secure deals
A firsthand experience with a mysterious Craigslist seller served as fuel for Kansas City-listed startup Swappa’s latest innovation of the local marketplace: Swappa Local. “I exchanged money with the seller, we both drove off, leaving the parking lot at the same time,” recalled Ben Edwards, Swappa founder and CEO. “We ended up stopped at the…
Take a seat: How do Bird’s new Cruisers fit into KCMO’s approach to disruptive innovation?
With a cushioned seat for two, the new Bird Cruiser’s potential arrival in Kansas City this summer would ride within KCMO’s approach to emerging technologies and disruptive business models. Featuring 20-inch wheels, the electric Cruisers travel uphill in areas like Kansas City’s downtown with ease, according to Bird, and are a new take on the…
Latest Digital Sandbox startups: Connecting solutions on climate change, supply chain, child therapy and voter education
Four new companies welcomed this week into the fold at Digital Sandbox KC help showcase the ongoing success of the 6-year-old proof-of-concept program, said Jeff Shackelford. “We’ve now provided project development funding for 118 area startups, and this group has raised over $70 million in add-on investment and created nearly 700 new area jobs,” said…