Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
KCultivator Q&A: Karen Fenaroli orchestrates investment game from behind home plate
Editor’s note: KCultivators is a lighthearted profile series to highlight people who are meaningfully enriching Kansas City’s entrepreneurial ecosystem. The KCultivator Series is sponsored by Plexpod, a progressive coworking platform offering next generation workspace for entrepreneurs, startups, and growth-stage companies of all sizes. Long hours, frequent travel and tough decisions can mold who you are…
Kauffman Inclusion Open: Six KC grant winners ‘building an inclusive pathway to entrepreneurship’
Plans to educate, inspire, and assist entrepreneurs traditionally left out of small business conversations will ramp up for the Porter House KC — thanks to new support from the Ewing Marion Kauffman Foundation’s inaugural Inclusion Open. “We are so excited to be selected as one of this year’s grant recipients,” said Dan Smith, co-founder of the…
Catch the PokéBar: Pokémon-themed pop-up bar and burgers experience coming to KC
A newly crafted, immersive pop-up experience is set to present fans of Pokémon with the ultimate challenge — making its way to Kansas City in 2020. Launched in September in Los Angeles, PokéBar is set to evolve in the metro Feb. 8-9, offering fans a once-in-a-lifetime opportunity to prove whether they really can “catch em’…
Natural fit: Ruby Jean’s opening new juicery inside busy Whole Foods
The fresh-pressed, multi-year deal to open a brick-and-mortar Ruby Jean’s Juicery inside a high-traffic Whole Foods location puts Chris Goode in a position to scale his clean concept even further beyond Kansas City, he said. “We’re in the healthy food space and Whole Foods has cornered that market pretty broadly. With its parent company now…