Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
Emoji My City launches its hometown emoji keyboard with winks to iconic Kansas City
Kansas City scenes from the Kauffman Center to 18th and Vine. Winks to local trends and celebrities. A playful push puts whimsical KC in the mobile devices of hometown fans and visitors alike. And it comes courtesy of the team that helped rebrand Kansas City’s now-iconic logo in 2013. In the age of digital marketing,…
Walkin and Rollin, KC maker community treat kids with limited mobility to custom Halloween costumes
The children in Reese Davis’ preschool class were often standoffish around him. “He was the only kid they knew in a wheelchair,” recalled his father, Lon Davis, founder of Walkin and Rollin Costumes — a Kansas City-based non-profit that builds costumes for kids in walkers and wheelchairs, free of charge. “They didn’t really know how…
Digital Sandbox KC selects diverse health, AI and filmmaking startups for latest funding
The latest trio of Digital Sandbox KC companies pushes the proof-of-concept program deeper into Johnson County with a new Overland Park partnership. “This group showcases the wide spectrum of businesses assisted by the Sandbox, from a data platform for creative filmmakers and studios, to improved patient care in asthma, to biologics in regenerative medicine,” said…
Woman-led PEPPR sets table for simplified event planning with platform cooked in KC kitchens
A veteran of the restaurant industry thanks to her family’s long-simmering connections to Kansas City kitchens, Lyndsey Gruber stood as a woman on her own Wednesday at 1 Million Cups. “It’s just me,” Gruber, CEO and founder of PEPPR, told Startland News before the event, which served as a mid-point of Women’s Empowerment Week and…