Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
Pipeline names OKC startup veteran, podcast host as fellowship’s new executive director
A tech startup founder and community builder in the Oklahoma City innovation ecosystem will soon work to open the valve for greater entrepreneurship support in Kansas, Missouri, and Nebraska. The Pipeline entrepreneurs fellowship, a network of some of the Midwest’s most successful and high-performance startup leaders, announced Tuesday that Melissa Vincent would take over leadership…
Legal tech startup Stenovate earns Fountain Innovation Fund’s second investment
The Fountain Innovation Fund is flowing with Kansas City-based Stenovate selected as the second startup to earn its support, the Enterprise Center in Johnson County announced Wednesday. “Stenovate is an exciting investment for the Fountain Innovation Fund,” explained Maggie Kenefake, managing director of the fund, which chose to back Stenovate based on the emerging startup’s…
Fund Me, KC: Mind Star App ‘needed in my darkest moments,’ says founder, survivor of depression
Startland News is continuing its “Fund Me, KC” series to highlight area entrepreneurs’ efforts to accelerate their businesses. This is an opportunity for entrepreneurs — like Kristin Rulon with her Mind Star Health campaign — to share their crowdfunding stories to gain a little help from their supporters. Who are you? Kristin Rulon, founder and CEO…
$16.4M third fund for Royal Street; KC needs at least one $100M exit each year, leader says
A $16.4 million third fund will see Kansas City-rooted Royal Street Ventures claim even more stake in area startups and establish itself as a leader in locally-sourced venture capital, said Laura Brady. “We have invested in six companies in Kansas City — including two already in Fund III,” Brady, Royal Street’s managing director, noted of the…