Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
GEW event series set for 7-day, hybrid return; now accepting presenter submissions
Global Entrepreneurship Week Kansas City, the metro’s largest annual celebration of entrepreneurship, is seeking event submissions from the community to help aspiring entrepreneurs and existing small business owners build their operations and be more resilient for the future. “Even though pandemic restrictions are over, we know the struggle to keep doors open is very real,…
$230M funding round fuels EquipmentShare tech launch, national expansion plans
Startland News’ Startup Road Trip series explores entrepreneurship taking root in rural America and Midwestern startup hubs outside the Kansas City metro. This series is possible thanks to the Ewing Marion Kauffman Foundation, which leads a collaborative, nationwide effort to identify and remove large and small barriers to new business creation. A massive funding haul…
New voice on capital access: If people aren’t already at the table, move the table to them
Editor’s note: The Ewing Marion Kauffman Foundation is a financial supporter of Startland News. This story was produced independently by Startland News’s nonprofit newsroom. From teller to business banker, Shakia Webb worked nearly every bank job, she recalled. “Each role literally prepared me for the next,” Webb told Startland News, detailing her well-rounded resume and…
In the ring with Santino: How a KC-area French Bulldog became a championship showstopper
Startland News’ Startup Road Trip series explores entrepreneurship taking root in rural America and Midwestern startup hubs outside the Kansas City metro. This series is possible thanks to the Ewing Marion Kauffman Foundation, which leads a collaborative, nationwide effort to identify and remove large and small barriers to new business creation. Dwayne Johnson started as…