Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
Esports orgs target more diversity in gaming; Mayor Q to join weekend ‘Among Us’ stream to boost message
Two Kansas City esports organizations are uniting behind one jersey to help make the rapidly expanding online gaming community more accessible to students in Title 1 schools across Missouri. “Esports brings kids together who might not otherwise have the chance to be a part of a broader community,” said Mason Mullenioux, CEO of Generation Esports…
Missouri angel tax credits? New grants? Show-Me State tech advocates researching next generation of incentives for entrepreneurs
The future of entrepreneurial support in Missouri could hinge on what those in the trenches say are the state’s biggest barriers to startup success, said Jack Scatizzi, announcing a new data-driven effort to reshape Missouri’s strategy for cultivating innovation. “The initiative will include quantitative and qualitative aspects that will be incorporated into a strategic plan…
KC tech guru, startup advocate talks cryptocurrency’s value: ‘History doesn’t always repeat itself, but it often rhymes’
Cryptocurrency eventually will cause the most significant exchange of wealth mankind has ever experienced, Matthew Marcus forecast, and the web developer-turned-startup community organizer hopes to help others get involved early. “We are essentially in the early 1990s of the internet. The same way we talked about the internet and email 20-some years ago, will be…
Watch: Meet the band of local contractors behind the development of Troost Village
Editor’s note: The following story includes the second video in a four-part series taking a look under the hard hats at the Troost Village development, a $162 million project on Troost Avenue, the city’s longtime racial dividing line. Videos in this series are expected to debut on Startland News as the project unfolds. Click here…