Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
KC council members set to rappel from Canary bar atop 10-story building for Fringe festival fundraiser
Nothing screams KC Fringe Festival quite like rappelling down a 10-story building in the heart of Midtown, said organizers of a weekend fundraiser to help bring professional arts advocates — laid off because of the pandemic — back to the payroll. “To me, this fundraiser really speaks to what the Fringe does — which is…
Three Dog Bakery’s newest location brings doggie cookies, birthday cakes to Bar K
A partnership between a Kansas City-bred, all-natural dog treat brand and one of the metro’s hottest spots for four-legged meetups is a natural pairing, said David Hensley, noting both businesses are centered around the goal of bringing joy to people and their pets. “We’ve been working with Three Dog Bakery for a while now to…
Grandview-based battery innovator — Evergy Ventures’ first investment — exiting to global power player
A Kansas City-area startup developing next-generation scalable lithium-ion battery storage systems for land, sea and air is being acquired by a global power management leader, the companies announced Monday. Financial terms of the transaction — through which Grandview-based Spear Power Systems will add its power and talent to Sensata Technologies — were not disclosed. The…
The Future is Black: Storytelling duo launches effort to inspire new generation of creatives, entrepreneurs
The future is Black and Dominic Davis wants Kansas City to know it, he said, announcing the launch of a new campaign aimed at better connecting and supporting entrepreneurs and creatives of color. “When one of us wins, we all win,” Davis said, detailing his decision to found The Future is Black (TFIB) — a storytelling…