Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
Meet six newly funded companies helping get KC’s economy ‘back on track’ with Digital Sandbox
Digital Sandbox funding is a game-changer for CuePlay — one of six companies selected for the proof of concept program’s latest cohort — said founder Rebecca Simons, who first launched the idea two years ago at Techstars’ Startup Weekend in Kansas City. “It allows us to finish the development of a beta app and get it…
Tile Five climbs higher with $1.5M seed round for Approach spinout, set to onboard 200+ gyms by year’s end
A $1.5 million funding round for Kansas City-based Approach is expected to further develop the future of gym operations — a growing industry, primed for disruption, Andrew Potter said. “Gym operations are becoming more and more efficient and are leveraging technology and data to help drive business decisions,” explained Potter, founding partner. A platform of Tile…
Amazon taps Country Club Plaza for its first brick-and-mortar retail store in Kansas City
Editor’s note: The following story originally published by CityScene KC, an online news source focused on Greater Downtown Kansas City. Click here to read the original story or here to sign up for the weekly CityScene KC email review. The first Amazon retail outlet in the Kansas City metro is in the works for the Country Club Plaza, according…
Why one chef calls city’s airport vote a ‘life-changing event for small businesses in Kansas City’
A freshly stamped plan to bring more than a dozen women- and minority-owned businesses — among 40 local brands — to Kansas City’s new airport terminal is a surreal turn for Laronda Lanear, the Kansas City chef said, noting the project’s opportunity for generational impact. “It’s going to change my life, my daughter’s life. It’s going…