Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
Fund Me, KC: UMKC alums aim to transform recycled plastics into functional home décor
Startland News is continuing its “Fund Me, KC” series to highlight area entrepreneurs’ efforts to accelerate their businesses or lend a helping hand to others. This is an opportunity for business owners and innovators — like Nicole Dover and Tony Jordan, and their newly launched venture, Recyclverse — to share their crowdfunding stories and potentially…
New in KC: Elizabeth Pishny treks from farming to human trafficking, Facebook to Google, Austin to KC
Editor’s note: New in KC is an ongoing profile series that highlights newly relocated members of the Kansas City startup community, their reasons for a change of scenery, and what they’ve found so far in KC. This series is sponsored by C2FO, a Leawood-based, global financial services company. Click here to read more New in KC profiles. While Elizabeth Pishny is…
WATCH: Master craftsman builds on military career — a catalyst to avoid wasted opportunity
Tony Bien cuts lumber. He might even cut into a melon. But service in the Kansas Army National Guard taught the hands-on force behind Swell Spark’s in-house design workshop to avoid cutting corners. “I’ve been very blessed in my career with the Army and with what I am doing now,” said Bien, who serves as…
Blockchain to beef: Why one serial innovator traded the slow pace of corporate life for another muzzle
Shekhar Gupta learned early that life comes with two approaches for overcoming challenges: accept the problem and move on or figure out a better way of solving it. The Kansas City serial entrepreneur has no shortage of ideas for finding solutions, but he keeps moving nonetheless. As COO of Blockchain Initiatives, Gupta has his hands…