Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
Planner pitches two-mile gondola over West Bottoms, linking KCK, KCMO downtowns
Editor’s note: The following story originally published by CityScene KC, an online news source focused on Greater Downtown Kansas City. Click here to read the original story or here to sign up for the weekly CityScene KC email review. The idea of using gondolas for mass transit in Kansas City is back, but this time it’s being floated by…
Retaking the ‘entrepreneur’ label: ‘You need to have a good product, but ultimately it needs to be about more’
In “The New Builders,” written by Times of Entrepreneurship founder Elizabeth MacBride and venture capitalist Seth Levine, the authors look at the landscape of entrepreneurship across America. In this excerpt — from Chapter 3: The Definition Of Success — the authors focus on Isaac Collins, a Kansas City entrepreneur who also faces and fights added obstacles…
Some mysteries at historic 9th & State might never be solved — and bar owner Heather Hamilton is OK with it
Feeling invincible is a thing of the past, Heather Hamilton said, revealing a diagnosis that stopped her in her tracks and poured a change of perspective for the West Bottoms bar owner. “Knowing that I’m gene-positive for Huntington’s disease has made me even more motivated to make a difference,” Hamilton said, noting the disease has…
Angels in class: How Mizzou’s student-run venture course is investing up to $50K in real startups
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. This series is possible thanks to the Ewing Marion Kauffman Foundation, which leads a collaborative, nationwide effort to identify and remove large and small barriers to new business creation. COLUMBIA,…