Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
He wanted to post his pronouns on LinkedIn sooner, but first this startup founder had to come out to himself
The word was simple — sprinkled into a potentially impactful email introduction last week with little fanfare — but for Lee Zuvanich, reading it felt like Christmas morning. His. “When I came out on LinkedIn this summer — with my pronouns and everything — it wasn’t really a choice,” said Zuvanich, a trans man who now…
LaunchKC’s latest: a Social Venture Studio to tackle social, racial, environmental issues
A new Kansas City-based social venture studio is expected to help social entrepreneurs avoid grant starvation — and depending too heavily on financial gifts — in lieu of models that focus on innovative steps toward sustainability, said Father Justin Mathews. “I got very excited about social venturing — this idea of being able to harness…
It’s a Wonderful Life: Holiday pop-ups offer KC business owners a second chance, Canary owner says
Sophistication is on the menu as Canary Bar and Bistro unveils its first holiday pop-up, Silver Bell Supper Club, a nostalgic cocktail and culinary experience set to pour hope for a pandemic-fatigued Kansas City and inspired by a classic Christmas film. “We’re going for a chic Christmas vibe. White warm lights, hanging 3D snowflakes, Christmas…
Healium’s mental fitness wearables earn innovation award from world’s largest tech show
A Columbia-based startup’s patented technology that brings wearable biometric data to life via virtual and augmented reality apps has earned a major industry honor, announcing Healium’s selection for a 2022 Innovation Award from the Consumer Technology Association. The awards program is an annual competition honoring outstanding design and engineering in 27 consumer technology product categories.…