Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
PlaBook to compete for $1M in prizes at world’s largest pitch competition for edtech startups
Fresh off its selection to Pipeline’s latest fellowship, a Kansas City edtech startup is now set to compete at The Elite 200 as a semifinalist in The GSV Cup — representing top pre-seed and seed stage startups in digital learning across the “Pre-K to Gray” space. KC-based PlaBook is set to vie for $1 million…
C2FO closes $140M funding round amid record growth, expanded focus on underserved companies
Editor’s note: C2FO is a financial supporter of Startland News’ nonprofit newsroom. Kansas City fintech powerhouse C2FO grows best when it’s accelerating access to capital for those traditionally underserved by the banking industry, said Sandy Kemper, announcing a $140 million funding round for the Leawood-based company. Led by Third Point Ventures — a multi-stage investor…
Joining 500 Global’s Japanese accelerator will test KC proptech startup’s market fit for Asian expansion
Access to acceleration has been unlocked, David Biga said, announcing Particle Space has joined a newly launched accelerator program from 500 Global that could give rise to a fully functioning startup ecosystem in Aichi, Japan — while helping the startup further realize its own potential. “One of the things we’ve been exploring with our API services…
Accelerator taps first 7 startups to help bring KC back from the edge of global health crisis
Seven Kansas City tech startups have taken the leap to launch new technologies and startups in response to challenges posed by COVID-19 — and have received technical and financial assistance through Comeback KC Ventures to accelerate their efforts. “These innovations were conceived after two years of the coronavirus pandemic revealed and ignited a need for…