Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
As book banning spreads across US, one KC media company calls out specific threat to diverse creators
The Kansas City publishing powerhouse behind many of the nation’s most-beloved newspaper comics — from Calvin & Hobbes and The Far Side to Garfield and Peanuts — this week raised its voice amid a growing push to condemn book bans flaring up across the country. “Books are safe harbors, where the freedom of expression and…
Torch.AI secures second acquisition in two months with more in its pipeline, revealing strategy to ‘turbocharge’ military intel
Leawood-based artificial intelligence firm Torch.AI recently expanded its team and capabilities through the acquisition of B23 — a Virginia-based data extraction software company, noted Adam Lurie, chief strategy officer of Torch.AI “Our belief is that the combination of Torch.AI’s software platform Nexus, alongside the subject matter expertise and customer capabilities of B23, will allow us…
New initiative has a message for KC: When Black men say they need a ’90s self-love reboot — listen
Love yourself enough to know you matter It’s virtually impossible to love others when there’s not already a sense of self love, said Kansas City small business owner Christina Williams, announcing the launch of an initiative to guide its community of Black men to understanding and believing in their own self-worth. “I know a lot…
Splitting time between student, entrepreneur lives earns Splitsy co-founder top UMKC honor
Recognition as UMKC’s Student Entrepreneur of the Year is a reminder that innovators often begin early, said Brad Starnes, one of Kansas City’s most-talked-about emerging young startup founders. “When I was about 8 years old, I submitted a drawing to an engineering firm,” said the co-founder of Splitsy, a bill splitting app that launched its…