Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
It’s wheels up for KC flight attendant-turned headwear designer: Heavy Head takes flight
Jaclyn Heupel had a gut feeling early in the pandemic that she would eventually get furloughed from her job as a flight attendant with American Airlines. Brainstorming ideas for a side gig to help her pass the time led Heupel to a sewing machine and fabric. Watching YouTube videos brought experimentation with materials. She settled…
Chefs transform ‘ugly’ produce into beautiful dinners: How Kanbe’s Markets is taking food waste off the menu
From lumpy apples to a spotty potato, foods with cosmetic flaws are still edible and nutritionally dense, said Ali Curbow. “People turn away these types of produce because it is considered ‘ugly’ — but we’re hoping to showcase that these ugly produce can be made into something beautiful,” said Curbow, marketing manager at Kanbe’s Markets,…
Gator, shrimp po’boys made to order, but Chef Esra has more than sandwiches plated for KC’s East Side
Opening a restaurant is just one phase of Esra England’s vision for Kansas City’s East Side. “I’m looking at a restaurant as an anchor point. Once you have a restaurant in the area, the community will be able to do different things like host meetings or classes — and hopefully, other businesses will start to…
KC investors power $4.5M round for OP startup poised to ‘unlock billions’ for its customers
Overland Park-based Realto has closed a $4.5 million funding round — thanks in large part to the backing of Kansas City-based investors. “We’re excited to welcome these important investors as we continue to expand our robust trading capabilities across the universe of alternative products,” Brian King, co-founder and CEO, said in announcement of the funding round which…