Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
MoodSpark buys defunct startup’s IP, minds focused on disrupting elderly veterans’ depression
A slew of new patents and tools are now in the hands of a KCK-rooted startup that aims to protect aging military veterans that suffer from loneliness, anxiety and depression. MoodSpark has acquired assets previously held by California-based Dthera Sciences — an early leader of the digital therapeutics space, known for its innovative quality of life…
Built to last, bought with intention: How JE Dunn set supplier diversity as a cornerstone
Editor’s note: The following story was sponsored by KC Rising, a regional initiative to help Kansas City grow faster and more intentionally, as part of a campaign to promote its CEO-to-CEO Challenge on supplier diversity. Approaching supplier diversity for the long haul means defining the work — without limiting it, said Jason Banks, describing how Kansas City-based construction icon JE…
Rally Gin pours into KC as childhood friends mix spirit of resilience with Black-owned, woman-owned brand
After launching in the Los Angeles market, Rally Gin is coming home — distilling a pandemic dream into Kansas City reality. “We have so much pride in being Kansas City natives and are thrilled to share Rally Gin with the town,” said Alysha Daicy, co-founder. A launch event honoring Rally’s expansion into the Midwest is planned…
Hack Midwest set for July return — challenging coders to build game-changing apps in 24 hours
After a four year hiatus, Kansas City’s largest coding competition is back, bringing with it more than 300 of the region’s most talented software engineers — set to battle it out in July for prizes and honors. “Adding to Kansas City’s momentum as a leading tech hub, Hack Midwest gives passionate software engineers the opportunity to…