Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
Pipeline Innovators gala adds glamour, top honors back into the mix for celebration of fellows
A remixed Pipeline Innovators gala honored veteran and emerging fellows from within the elite startup founder network Friday — returning the full live celebration to a stage in Kansas City for the first time since 2018 and crowning two new Innovator of the Year recipients. Marking the first Innovators gala for Pipeline executive director Melissa…
When a global health crisis exposed ‘broken’ systems, these KC startups jabbed back
Patients need easier access to their medical records, said Saroj Gupta, stressing the life-threatening outcomes for individuals who might miss important vaccinations — or erroneously obtain multiple doses — because of poor or hard-to-find documentation. “We call ourselves a developed country, but our healthcare system is so broken,” said Saroj Gupta, the founder and CEO…
AT&T deal brings head-to-head ‘Pet Battles’ to Boddle in a first for the KC-made edtech app
A new collaboration between Boddle Learning and AT&T hopes to keep students plugged into learning long after they’ve unplugged from the classroom. “With summer break quickly approaching, it’s important to help kids maintain knowledge outside of the classroom,” AT&T said in a release announcing its teamed up with Tulsa-based, Kansas City-born Boddle to introduce new…
Budget bump to $31M would help MTC attack its 16-point plan for Missouri entrepreneurs; funding fate rests with governor
A key funder of initiatives like Digital Sandbox KC and LaunchKC could see its own fortunes rise if Missouri Gov. Mike Parson signs a budget that includes $31 million to boost technology, entrepreneurship and innovation efforts in the state. The Missouri legislature last week passed a budget that would dramatically up the Missouri Technology Corporation’s…