Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
Business is a bear: Why Soap Bar closed its storefront to keep inventory flowing to Made in KC, refreshed retail spot
The shelving of Soap Bar in Westport wasn’t the end of a chapter — just a focused business shift, said Matt Bramlette, the Midtown maker behind Toilet Bombs and a variety of self-care products. “We took the look and feel of Soap Bar and merged it with Mid Coast Modern. It was a total refresh,”…
Alchemy Sandbox awards 5 more grants: Lean into failure to make your business ‘worthy to win’
Success isn’t always immediate, Elaina Paige Thomas said, grateful for lessons learned through trial and error, as well as a firm belief that persistence pays off. “What I originally thought my business needed was not seen as a necessity to my panel of judges,” said Thomas, founder of The Next Paige Agency, recalling an experience…
‘HERstory’ roundtable distills women entrepreneur’s restless spirits into June 4 celebration
When women are at the helm, there’s herstory to be made. A new Kansas City-based conference hopes to showcase it. “The Sewing Labs proudly presents, Make’n HERstory, a celebration of women who use their creative muse to make a living and a life,” the nonprofit organization said, teasing its Saturday, June 4 conference experience. The…
Ford investing $95M, adding 1,100 new union jobs at KC plant to boost electric vehicle production
One of Kansas City’s biggest employers is driving further into its commitment to local jobs and strengthening its electric vehicle portfolio, adding a third shift at Ford’s Kansas City Assembly Plant and bringing new focus to its evolving strategy. Ford announced Thursday it is investing $95 million and adding 1,100 new union jobs in Kansas…