Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
Kansas City corporate leader works to take ClimateTech from research to the real world
The solar canopy at Operation Breakthrough’s high-profile STEM lab and youth coworking space was an opportunity for Black & Veatch to put one of the firm’s core capabilities to use for the community and the climate, said Ilya Tabakh. “[Our goal was] to support an initiative that supports STEM education, combines sustainability and technology, and…
Just funded: Meet the five latest startups scaling their tech, Digital Sandbox KC’s impact
Five emerging startups are the latest to benefit from Digital Sandbox KC’s support — investment and resources that have led to more than $200 million in follow-on funding in less than 10 years for Sandbox companies. “Without this funding, it would have taken us much longer, as the whole project is currently being bootstrapped,” said…
Developers’ plan for massive West Bottoms investment stirs fear in some neighbors
Editor’s note: The following story was originally published by CityScene KC, an online news source focused on Greater Downtown Kansas City. Click here to read the original story or here to sign up for the weekly CityScene KC email review. SomeraRoad’s ambitious proposal to transform a sleepy section of the West Bottoms into a “dynamic” mixed-use district has strong…
How a historic Roman Catholic private school became ‘the queerest hotel in Kansas’
With its claim to fame as the first incorporated city in Kansas, Leavenworth is a hidden treasure of historical sites, said Ilan Salzberg, but its significance does not end within its past, as the vibrant town has still so much to offer. “Leavenworth is a really cool town that I think commonly gets overlooked. People…