Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
Tesseract Ventures awarded $1.25M grant for R&D at home of the B-2 Stealth Bomber
One of Kansas City’s most innovative startups announced Thursday a direct-to-Phase II SBIR Grant with Whiteman Air Force Base — teaming the next-generation robotics leader with the U.S. military to launch smart technology with global impact, said John Boucard. “We are honored to work alongside some of the military’s most visionary minds, as we develop…
This North Kansas City hub will be base camp for GEWKC 2022; Deadline for event applications nears
KCSourceLink announced this week that Global Entrepreneurship Week-Kansas City, the metro’s largest celebration of entrepreneurship, has a new base camp for its 15th year. The Nov. 14-20 weeklong event series is setting its main events at iWerx in North Kansas City. Popular nearby businesses like Restless Spirits, Cinder Block Brewery and Chicken N Pickle will…
Alone or in the club: Virtual jukebox app spins back after laying new tracks as a social experience
Former music promoter Adell Hendon said he knew he couldn’t keep the turnup going forever on his own. Now the Kansas City native is helping other people party even longer with his socially-interactive virtual jukebox app — YouSpin. “I used to throw a lot of parties with DJs and even independent artists — a lot…
Nightlife app enhances its flavor with Westport Bars, KC brewing company partnerships
A strategic partnership with Westport Bars is going to do more than drive partygoers to the UpDown Nightlife app, Joshua Lewis said; it will give the startup data needed to scale its platform nationwide. “Through this partnership, we’re going to be able to really build out our business model,” said Lewis, the founder and CEO…