Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
Three Dog Bakery fetches exclusive deal with pet food distributor, its national pawprint
A leading pet product distributor serving retailers across the nation has begun exclusive wholesale distribution of Three Dog Bakery’s packaged treats in all of its distribution centers. The wholesale deal means the company’s treats will be serviced by Phillips Pet Food & Supplies. It does not apply to fresh-baked treats from the popular local brand.…
Snappy Workflow secures $105K prototype grant to pioneer life-saving energy tech from Midwest
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. This series is possible thanks to the Ewing Marion Kauffman Foundation, which leads a collaborative, nationwide effort to identify and remove large and small barriers to new business creation. KEARNEY,…
Shop Small: 5 gifts made locally that don’t scream ‘Kansas City’ (KC Gift Guide)
Editor’s note: This feature is the fifth in Startland News’ five-part holiday gift guide showcasing Kansas City makers and their products. Check out the featured maker below, then keep reading for five gift ideas to get started. It’s only fitting that Whitney Manney’s favorite Christmas gift memory comes packed with references to her future fashion…
Troost restaurant teases key ingredient to KC’s best chicken and waffles
Tameisha Martin was tired of watching dreams go to the grave, she shared. “Ever since I could remember, my mother and my grandmother talked about wanting to open their own restaurant. They loved cooking for church and community events. … Unfortunately, my grandmother is gone now, so she didn’t get to see this dream come…