Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
Want to talk (downtown) baseball? Royals set Plexpod Westport Commons for first stop on listening tour
Less than a month after announcing the Royals’ intention to build a $2 billion downtown ballpark district — a vision that would see the Major League Baseball franchise leave its longtime home at Kauffman Stadium — the team’s leadership is opening a community dialogue on its future. The move would boost economic growth for entrepreneurs,…
Agtech startup officially moves its corral to KC with global HQ’s relocation from Oregon
Vytelle’s new global headquarters is joining a region with the largest concentration of industry professionals devoted to the health, well-being, and genetic progress of animals, said Kerryann Kocher, announcing the startup’s official move to Lenexa. “We’re excited to put down roots in the Midwest and call Kansas City home to our global headquarters,” said Kocher,…
Startup’s tech putts golf clubs (and expertise) in reach with on-demand caddies, coaches
Mark Lukenbill is on a mission to make golf a more accessible and enjoyable sport for individuals of all backgrounds, he shared. “There’s this stigma that golf is an old, rich, white guy sport; but we’re seeing tons of diversity on the course,” said Lukenbill, the founder and CEO of Mpruv Sports and its premier…
This weekend only: Festive balloon wonderland inflates holiday spirit at 18th and Vine
More than 125,000 biodegradable balloons are lifting holiday spirits this weekend in the historic 18th and Vine Jazz District. The Big Balloon Build — an international festival — is popping up Dec. 2-4 at the Gregg/Klice Community Center. Led by Peyton Westfall and Darren Huffman of Kansas City’s Pop Culture Sculptures, more than 70 balloon…