Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
Coworking blueprint for contractors trades home for critical back-office business support
Trades CoWork provides a professional office environment, storage space, and back-office support to contractors and trades workers who have long been “dismissed,” said William Hayes, an entrepreneur who “sold everything” to fuel the venture. “There is nothing out there for the small contractors that gives them an affordable option to move out of their house,…
Why these Big Jay collectibles are a nod to bobblehead hall of fame’s love of KC-area sports
A cross-country childhood trip to the Negro Leagues Baseball Museum inspired a young baseball fan and rookie sports collector to keep Kansas City on his map — later incorporating an array of local major league and collegiate teams into his entrepreneurial venture: a national hall of fame for bobbleheads. The most recent additions to his…
Federal ban on noncompetes would ‘unleash’ entrepreneurs, open door to more startups, advocate says
A proposed rule change that would stop employers from imposing and enforcing contract clauses to limit their workers’ ability to change jobs within their fields is being hailed as a “vital step on the path to expanding economic growth in the United States,” according to one Kansas City-based advocate for entrepreneurs. Earlier this month, the…
Ice Cream Bae returns to the Country Club Plaza with its own storefront, more flavors
Adison and Jackie Sichampanakhone have a soft spot for the Country Club Plaza, they shared. It’s where the journey with their soft-serve ice cream shop began. “We’re excited to be back. We had so many great customers down here before, so we’re happy to be able to serve them again,” said Adison, who co-founded Ice…