Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
Know where your meat comes from? For KC shoppers, it’s in a vending machine outside this popular coffee spot
If a farm-to-table beef vending machine is going to successfully plug into a hungry market, Tim Haer has just the place to meet the challenge, he said. “Kansas City — at one point in time — had the largest stockyard in the nation and we were known as Cowtown USA,” noted the startup worker-turned-Green Grass…
$2M grant expected to fuel workforce training, equity hub led by BioNexus KC, Missouri bioscience partners
The Kansas City region must level up to meet the demand of the expanding life sciences industry and support underserved job seekers, said Dennis Ridenour, announcing a $2 million in federal funds aimed at boosting readiness to fill talent shortages. The funding award will establish the “Bioscience Industry Occupational Training and Equity Collaborative Hub for…
Forged in fire: KC blacksmith hammers red hot career crafting tools after surviving blaze (and blade)
A hand-forged knife introduced Brandon Dearing to blacksmithing; one also nearly cost him his life. The Hand and Hammer owner now makes tools — such as tongs and a variety of hammers — for other blacksmiths, using forging techniques he learned as a youth growing up in the country near Archie, Missouri. “TV shows and…
‘Food is Medicine’ tech platform shows appetite for growth with new $2.1M seed round
A patient-driven digital platform that empowers lower income Americans living with chronic health conditions to order the diet-specific foods and support they need announced Thursday it has closed a $2.1 million seed investment. The funding for Free From Market — one of Startland News’ Kansas City Startups to Watch in 2023 — allows the company…