Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
Documentaries with KC ties set for FilmFest screens: Here’s when you can see these gripping films in local theaters
Streaming services might have become the standard since the COVID-19 pandemic drove more people to entertain themselves from home, but filmmakers and film enthusiasts are encouraging the community to gather at theaters for the 27th annual Kansas City FilmFest International. “What’s so great about film festivals is that you’re able to see these films months…
Hope starts at home: Economic mobility, inclusion hinge on realities of identity, panel says
Editor’s note: The Junior League of Kansas City — through its C3KC conference — is an advertiser with Startland News. An important step in bridging the wealth gap and building equity is meeting people at their level of readiness, Terrell Jolly shared. “Because if you do not, they will inconvenience you in some kind of way and that’s the sad…
Devoured Pizza rising into brick-and-mortar space with elevated concept, revenue sharing campaign
Devoured Pizza is on a mission to change the way people eat pizza in Kansas City, Jhy Coulter said, and the community has the opportunity to get involved now more than ever. “Food in Kansas City is evolving. It’s getting better and better, and I want to be part of that. Pizza is this canvas…
‘Return of the Shihan’ live screening just a teaser, says filmmaker who wants KC to build its own Hollywood
Kansas City’s “first superhero” is set to debut on the big screen for a live audience Saturday evening at the Gem Theater — the first installment of a planned “Return of the Shihan” TV series from local filmmaker Victor Wilson, Jr. Wilson — better known to many by his alter ego “Pudgy PoKCettz” — created…