Top startup ‘RFP360’ tweaks name in rebrand to reflect 360-degree approach to its market
December 4, 2018 | Startland News Staff
A rebranding effort announced Tuesday aims to clarify the way RFP360 is perceived by potential customers bogged down by procurement and bidding processes, said David Hulsen.
The Kansas City-based company, which streamlines the repetitive and arduous request for proposal (RFP) process with a software-as-a-service platform, hopes its new name and tagline — “Grab Life by the RFP” — emphasize RFP360’s end-to-end, full-circle service, said Hulsen, co-founder and COO of the company formerly known as RFP365.
“We knew that if we wanted to lead the way in spurring a change in the market — by proving that both issuers and responders can demand more — we had to change the way we communicate and the way we present ourselves,” he said.
RFP360’s rebrand also reaffirms the company’s focus on improving every type of RFx — including (but not limited to) requests for information (RFIs), requests for quotations (RFQs), due diligence questionnaires (DDQs), and security questionnaires, the firm said in a press release.
“We’ve always designed our solutions to offer a 360-degree view into both the procurement process and the bidding process,” said Stuart Ludlow, co-founder and CTO. “Now, this core component of our company is reflected in the name and in the brand as a whole.”
News of the refreshed brand comes shortly after the tech firm announced it added artificial intelligence to RFP360’s bulk auto-answer search engine, KnowlEdge. The change provides more relevant responses to previously answered questions — resulting in improved accuracy, increased time savings, and ultimately, more effective RFPs and proposals, the company said.
And it’s Client Discovery product was launched this summer, providing a third entry point into the RFP360 system beyond the RFP issuer and responding vendor.
Click here to read more about RFP360’s Client Discovery partnership with Lockton Companies.
As RFP365, the company was named one of Startland’s Top Startups to Watch in 2018.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
Blue Springs farm, retail space invites city diners to the orchard for ‘Alpaca Brunch’
Brunching with a multicolor trio of alpacas is just one of the experiential offerings coming to Colonial Gardens this spring and summer as the rural Blue Springs retail space leans into agritourism and hands-on education, said Grace Ames. Not only can community members buy plants, trees, and flowers for their yards at Colonial Gardens, the…
Equal Minded Cafe serves a wealth of wins as taste buds power Troost bistro’s word-of-mouth appeal
Dontavious Young will happily brew customers at Equal Minded Cafe a chai or latte, but his main goal is to blend ideas, not ingredients. “Our mission is to provide resources, opportunities, and connections to people from all districts of Kansas City,” said Young, the property owner, event coordinator, and cafe manager at Equal Minded Cafe.…
City leader: Newly OK’d limits on Airbnbs will help keep Kansas Citians from being priced out of homes by unchecked rentals
Voter approval of a pair of ballot measures that regulate and tax short-term rentals will boost the city budget and make neighborhoods more affordable as brands like Airbnb and Vrbo continue to operate in Kansas City, said Eric Bunch. “The successful ballot questions are really about making this city whole on our financial expectations and…
Grow with us: The Rolling Garden plants perennial vibes from its new North KC shop
A houseplant oasis on wheels is putting down roots in the Iron District as the small business’ life cycle sprouts new opportunities for owners Tryce Nelson and Steven Morrill. “We’ve rolled all over Kansas City this past year — popping up at wineries, breweries, coffee shops, universities, events,” said Nelson, who co-founded The Rolling Garden…